RTBDemand.com
Website:
rtbdemand.com
Job details:
Company Description
RTBDemand.com is committed to providing a safe environment for advertisers and publishers, ensuring brand safety and helping partners scale their businesses effectively. Collaborating with content providers, demand players, and tech platforms, RTBDemand leverages programmatic buying and selling across the ecosystem. The company operates across CPI, CPA, video, display, and pay-per-call models, offering flexible integration options for publishers and a self-service DSP platform for advertisers for advanced targeting and performance-driven campaigns. Learn more at www.rtbdemand.com.
About the Role
We are looking for a performance-driven Media Buyer with strong experience in app marketing and user acquisition campaigns across Meta Ads and/or Google Ads (AdWords). The ideal candidate should have hands-on experience managing large-scale budgets, optimizing campaigns toward performance KPIs, and scaling mobile app campaigns profitably.
This role is ideal for someone who understands the mobile app ecosystem deeply and has experience working with attribution, analytics, and monetization platforms.
Key Responsibilities
- Plan, execute, and optimize app performance campaigns across:
- Meta Ads (Facebook/Instagram)
- Google Ads / UAC campaigns
- Manage and scale monthly ad spends of $30,000+ USD
- Optimize campaigns toward ROAS, CPI, CPA, retention, and other performance KPIs
- Monitor campaign performance, analyze data, and implement scaling strategies
- Work closely with creative and product teams to improve campaign performance
- Set up and monitor conversion tracking, attribution, and analytics
- Conduct A/B testing for creatives, audiences, bidding, and funnels
- Generate actionable insights through Firebase and campaign analytics tools
Requirements
- Minimum 3 years of experience in performance marketing/media buying
- Strong hands-on experience with:
- Meta Ads and/or Google Ads
- Mobile app performance campaigns
- Proven experience managing ad budgets of at least $30K USD/month
- Strong understanding of:
- Firebase Analytics
- Event tracking and attribution
- Performance optimization strategies
- Experience running campaigns with clear performance goals such as CPI, CPA, ROAS, or retention metrics
- Strong analytical mindset and reporting skills
- Ability to work independently in a remote setup
Preferred / Bonus Skills
- Experience with mediation platforms such as:
- Google AdMob
- AppLovin MAX
- Experience in:
- Unity app ecosystem
- Affiliate marketing in the mobile app space
- Familiarity with mobile monetization and ad revenue optimization
- Experience with MMPs like AppsFlyer or Adjust is a plus
What We Offer
- Fully remote work environment
- Opportunity to work on high-scale global app campaigns
- Performance-focused growth environment
- Competitive compensation based on experience
Click on Apply to know more.