Website:
impactifyads.com
Job details:
About the RoleWe are seeking a highly analytical and results-oriented Media Buyer to manage, optimize, and scale paid acquisition campaigns across multiple advertising platforms for affiliate marketing offers. The ideal candidate has hands-on experience in performance marketing, affiliate campaigns, data analysis, and budget optimization, with a strong focus on maximizing ROI and driving profitable growth.
Key Responsibilities- Plan, execute, and optimize paid acquisition campaigns across multiple traffic sources.
- Manage affiliate marketing campaigns for CPA, CPL, CPS, CPI, and RevShare offers.
- Monitor campaign performance and optimize targeting, bidding strategies, creatives, and landing pages to improve profitability.
- Analyze campaign data and identify opportunities to increase ROI, ROAS, and conversion rates.
- Scale successful campaigns while maintaining efficiency and quality.
- Conduct A/B testing on ad creatives, audiences, landing pages, and campaign strategies.
- Work closely with Affiliate Managers, Business Development, Design, and Content teams to improve campaign performance.
- Ensure accurate conversion tracking using pixels, postbacks, and tracking platforms.
- Research new traffic sources, affiliate offers, market trends, and competitor strategies.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Ensure compliance with advertising platform policies and affiliate partner requirements.
Required Qualifications- Bachelor's degree in Marketing, Business, or a related field (preferred).
- Experience in International Campaigns
- 2–5 years of experience in Paid Performance Marketing, Media Buying, or Affiliate Marketing.
- Proven experience managing paid campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Native Ads, Push Notifications, Display, or DSPs.
- Strong understanding of affiliate marketing models including CPA, CPL, CPS, CPI, and RevShare.
- Experience with campaign tracking tools such as Voluum, RedTrack, Binom, or similar platforms.
- Strong analytical and problem-solving skills with the ability to interpret campaign data and make data-driven decisions.
- Proficiency in Excel or Google Sheets for campaign analysis and reporting.
- Knowledge of conversion tracking, attribution, UTM parameters, pixels, and postback integrations.
- Excellent communication, organizational, and time management skills.
Preferred Skills- Experience managing high-budget campaigns.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Familiarity with AI tools for creative testing and campaign optimization.
- Experience running campaigns across Tier 1, Tier 2, and Tier 3 geographies.
- Understanding of compliance requirements for affiliate marketing.
What We Offer- Competitive salary with performance-based incentives.
- Opportunity to work on global affiliate campaigns across multiple verticals.
- Access to premium marketing tools and tracking platforms.
- A collaborative, fast-paced, and performance-driven work environment.
- Learning and career growth opportunities in digital performance marketing.
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