ABP Management Services Pvt. Ltd.
Website:
abpservices.in
Job details:
ABOUT HEEPHA
Heepha is a human-centered ecosystem operating at the crossroads of HR, business, and technology. Through curated experiences, strategic partnerships, and forward-thinking communities, Heepha empowers individuals and organizations to thrive in the evolving world of work. Backed by a visionary leadership team with 75+ years of HR expertise, Heepha is a flagship brand of ABP Management Services Pvt. Ltd., a leading talent solutions provider in India since 2015.
ROLE OVERVIEW
This role focuses on building and strengthening HEEPHA’s brand presence, market positioning, and ecosystem visibility through strategic branding, media, marketing, and communication initiatives. The individual will drive integrated marketing campaigns, social media strategy, content positioning, event branding, PR outreach, and audience engagement to establish HEEPHA as a high-recall, future-focused industry brand. The role involves collaborating closely with events, community, partnerships, and research teams to create impactful brand experiences, increase visibility, drive engagement, and position HEEPHA as a leading voice in the HR-Tech and Future of Work ecosystem.
KEY RESPONSIBILITIES
• Develop and execute integrated branding, marketing, and communication strategies for HEEPHA’s initiatives, events, and ecosystem platforms
• Drive social media strategy, audience engagement, content planning, and follower growth across digital platforms
• Create high-quality branding, marketing, and promotional collateral for events, partnerships, campaigns, and ecosystem initiatives
• Build pre-event and post-event buzz through impactful campaigns, media coverage, digital engagement, and content amplification
• Collaborate with events, community, partnerships, and research teams to ensure consistent and premium brand positioning across all touchpoints
• Drive PR outreach, media relations, collaboration opportunities, and ecosystem visibility initiatives
• Ensure seamless branding and communication execution during events, partner activations, and stakeholder engagements
• Develop premium content strategies including thought leadership content, social campaigns, visual storytelling, and ecosystem communication
• Manage internal and external communication, announcements, and brand messaging across platforms and stakeholders
• Track branding performance, campaign effectiveness, audience engagement, and platform analytics to strengthen brand recall and market positioning
• Build a strong, credible, and aspirational brand presence that attracts sponsors, institutions, ecosystem partners, and industry stakeholders
• Support branding, marketing, and communication initiatives for ABP alongside HEEPHA initiatives.
PREFERRED EXPERIENCE & SKILLS
• 3–7 years of relevant experience in branding, marketing, media, employer branding, PR, communications, or agency-led roles
• Prior experience working with employer branding firms, marketing agencies, PR agencies, media companies, or ecosystem-driven brands is highly preferred
• Strong understanding of brand strategy, marketing campaigns, PR, social media management, and digital audience engagement
• Excellent communication, storytelling, presentation, and stakeholder management skills
• Strong aesthetic sense with experience in branding, visual communication, content positioning, and campaign execution
• Experience creating and managing integrated campaigns, event branding, media outreach, and audience engagement strategies
• Ability to collaborate across teams and manage multiple branding initiatives simultaneously in fast-paced environments
• Understanding of analytics, audience behavior, platform growth, and campaign performance metrics
• Creative and strategic thinker with a strong understanding of premium brand positioning and ecosystem-led marketing
• Experience using branding, content, design, social media, or marketing tools/platforms is preferred
WHY JOIN HEEPHA
At HEEPHA, you won’t just take up a role — you’ll help shape an ecosystem. You’ll work directly with founders, industry leaders, communities, and ecosystem partners while contributing to meaningful work that combine innovation, experiences, technology, and partnerships. If you thrive in high-growth environments and enjoy building something impactful from the ground up, HEEPHA offers an exciting platform to learn, create, and lead.
Click on Apply to know more.