Manager - SEO, AEO & ORM

About Medhavi Skills UniversityMedhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. Recognised by the University Grants Commission (UGC) and established in 2021, MSU is a pioneering institution in converging the skilling ecosystem with higher education and is aligned with the vision of the National Education Policy 2020 (NEP 2020).MSU works closely with industries and Skill Development Institutes to design work-integrated courses, embedding on-the-job training and internships directly within the curriculum. As a recognised Awarding Body under the National Council for Vocational Education & Training (NCVET) and empanelled with the Directorate General of Training (DGT), MSU is an anchor partner of the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International. Together with government and industry, MSU is committed to preparing India's youth for the future of work.About Medhavi GroupMedhavi Group is a leading force in India's education and skilling ecosystem, on a mission to ensure that every person can gain skills employers pay for. We work across sectors, industries, and job roles to create opportunities that change people's economic trajectory and help them achieve sustainable careers.Through our flagship institutions — Medhavi Skills University (MSU), Medhavi Aspire, Medhavi Foundation — and multiple specialised verticals, we partner with government, industry, and educational bodies to co-create programs that run inside industry as well as on campuses across the country.With a strong presence in Kolkata, Delhi, Gurugram, Pune, and Bangalore, our pioneering models — WISE (Work-Integrated Skill-based Higher Education) and "Industry as Campus" — bring academia and industry together. These models enable students to access hands-on learning, industry-recognised certifications, and future-ready skills, while employers benefit from improved workforce retention, reduced attrition, and higher productivity.For more information, please visit https://www.msu.edu.in/Role OverviewOwns Medhavi's search discoverability, voice visibility, and digital reputation across its entire ecosystem. This role is a blend of technical SEO, AI-powered content optimisation, and reputation management, spanning diverse audiences — students, parents, educators, corporate clients, and government partners.As the Lead for SEO, AEO (Answer Engine Optimisation), and ORM, you will shape how Medhavi is found, perceived, and trusted online. Beyond driving rankings, you'll ensure Medhavi's content is contextually understood by both algorithms and humans across Google, ChatGPT, Gemini, Perplexity, and emerging AI search systems. On the ORM front, you'll manage the brand's public narrative — crafting proactive advocacy campaigns, handling sensitive feedback with tact, and strengthening sentiment across platforms.You'll work cross-functionally with Brand, Thought Leadership, Growth, and HR teams to unify Medhavi's search, reputation, and employer-brand strategy, while mentoring junior contributors and leveraging AI tools for content generation, analysis, and monitoring.Key ResponsibilitiesDevelop and execute holistic SEO, AEO, and ORM strategies across Campus, OIA, HHM, Industry, and Education Partnership verticals. Lead advanced keyword clustering, topical mapping, and AI-led content generation for website and blog assets. Optimise for Answer Engine Optimisation (AEO) to ensure Medhavi content appears in voice, featured snippets, AI summaries, and zero-click results.Implement geo-led SEO initiatives to dominate localised searches for campuses, programs, and partner institutions. Partner with the Website PM for technical SEO: crawl health, schema, Core Web Vitals, site speed, and mobile optimisation.Collaborate with Copy, PR, and TL teams to craft high-value content for both organic visibility and brand authority.Build backlink and digital PR strategies with credible academic and industry partners.Manage and monitor ORM across Google, Glassdoor, AmbitionBox, LinkedIn, and social platforms, ensuring accurate and positive brand representation.Design and run proactive ORM campaigns that leverage student, alumni, and employee testimonials to strengthen reputation.Create AI-assisted content for search, FAQs, and ORM responses that align with brand voice and context.Develop dashboards and playbooks for SEO + ORM reporting, linking visibility metrics with brand sentiment.Train cross-functional teams on best practices for SEO, AEO, and digital reputation hygiene.Key MetricsGrowth in organic traffic and keyword rankings across clusters.Visibility in featured snippets, People Also Ask, and AI-generated answers.% of total inbound leads originating from organic and AEO-driven searches.Domain authority, backlink quality, and topical relevance index.Conversion rate uplift from organic traffic.Share of voice across key categories and geographies.Average sentiment score and review response SLA adherence.Volume and ratio of positive mentions and reviews.Local SEO performance (Google Business profiles, Maps ranking).Reduction in negative sentiment or misinformation instances.Qualifications6–10 years in SEO, AEO, and ORM for large-scale, multi-product organisations.Proven expertise in technical SEO, voice search optimisation, and schema-based content architecture.Hands-on experience managing ORM in high-visibility sectors (education, HR, services, or corporate).Proficiency with Ahrefs, SEMrush, Screaming Frog, BrightLocal, Brandwatch, and AI-SEO platforms (SurferSEO, Jasper, Clearscope).Demonstrated ability to create, optimise, and publish content independently using AI and NLP tools.Strong communication skills with a balance of analytical and creative thinking.Bachelor's in Marketing, Computer Science, or Communication; certifications in SEO, AI Content Optimisation, or ORM are a plus.A proactive problem-solver with the curiosity to stay ahead of AI-driven search evolution and the discipline to protect brand reputation at scale.What We OfferAt Medhavi, we believe work should be more than just a job — it should be a platform for growth, impact, and purpose.Mission-driven work: Be part of an organisation that is reshaping higher education and skilling in India, impacting lives at scale.Exposure to leadership: Work directly with CXO-level leaders, government officials, and industry partners.Learning & development: Access continuous mentorship, professional development, and opportunities to build skills for consulting, strategy, and leadership.Fast-track growth: Join a high-growth environment with steep learning curves and merit-driven progression.Culture & perks: A collaborative, inclusive, and purpose-led workplace with competitive pay, performance incentives, and modern benefits that prioritise both professional and personal wellbeing.How to ApplyInterested candidates may apply through our official careers portal at www.msu.edu.in/careers.Medhavi Skills University and the Medhavi Group are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. Medhavi Group is a leading force in India's education and skilling ecosystem, on a mission to ensure that every person can gain skills employers pay for.