Performance Marketing Role @ Material Depot
Location: JP Nagar Phase 3, Bangalore
Material Depot is a decor materials brand that is revolutionizing the entire interior design shopping experience with cutting-edge designs and the convenience of shopping from your home. Started in 2022 by Manish (ex-BCG) and Sarthak (IITB Alum), who both worked extensively in the construction space globally. Funded by prominent Global VCs including Accel, Whiteboard, and Y-Combinator among others, they seek to expand their team and are hiring across roles.
Material Depot revolutionizes the construction industry by providing a one-stop platform for all your decorative interior materials. We offer an extensive range of high-quality products, from floorings to wall decor, sourced from trusted manufacturers globally. With a user-friendly interface, competitive pricing, and reliable delivery services, Material Depot ensures a seamless purchasing experience.
Some stats about us :
- We are backed by Accel, Whiteboard, YCombinator, and other global investors, and are a small, well-funded company.
- We’re one of the largest retailers of home interior goods in Bangalore working with over 100+ top designers and architects.
- Even as a 2-year-old company, we have been profitable with a scale of $3M annualised revenue
Note from the Founders on the role
Hi, I'm Manish, Co-founder of Material Depot. I'm excited to find someone who would take responsibility to improve the footprint of Material Depot in the Interior materials market.
The role would involve 40% data collection & Reporting, 40% Account Management & GTM, 20% Store Operations.
Interview process
1. Small assignment
2. Three interview rounds with the team including Manish/Sarthak
What you will do:
❖ Preliminary product research, keyword research and implementing them organically and inorganically
❖ Analysing revenue, campaign performance, ACoS, daily ad spends, etc. ❖ Plan, create and manage Facebook and Google sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Video ads etc) ❖ Campaigns on Facebook and Google Seller Central by formulating strategies and road map for successful delivery of PPC campaigns.
❖ Provide strategic insights on the campaign performance. Staying on top of current search trends, competition and pay-per-click best practices.
❖ Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities. ❖ Oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Google and Facebook.
❖ Develop and implement a comprehensive performance marketing strategy for the marketplace, focusing on customer acquisition, retention, and revenue growth.
❖ Monitor and report on key performance indicators (KPIs), providing regular updates to senior leadership on marketing performance, insights, and proven experience in performance marketing, with a focus on e-commerce or online marketplaces.
❖ Collaborate with internal teams to define campaign objectives, target audience, and messaging to ensure alignment with overall business goals.
❖ Manage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI and achieve performance targets.
❖ Leverage data analytics and market insights to identify trends, evaluate campaign performance, and make data-driven recommendations for continuous improvement.
Qualification:
● Strong background in performance marketing, including experience running ads on various marketplaces such as Amazon, Flipkart and other such related platforms.
● Proficiency in performance marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, email marketing platforms).