About the role
Key aspects of this role include:
Developing and executing influencer marketing strategies for clients
Managing social media campaigns across various platforms
Collaborating with cross-functional teams for cohesive strategies
Utilizing AI tools for content management, optimization, and performance insights
Monitoring trends, updates, and industry shifts to ensure strategies remain relevant
This role requires a strong understanding of social media platforms, influencer marketing trends, and campaign metrics. Excellent communication skills and the ability to work under tight deadlines are essential. Experience with AI tools for social media management and optimization is a plus.
Key Responsibilities:
✅ Influencer Marketing Strategy: Develop and execute influencer marketing strategies for clients, including identifying suitable influencers, negotiating collaborations, and ensuring campaigns align with brand goals.
✅ Social Media Campaign Management: Plan, execute, and optimize social media campaigns across platforms like Facebook, Instagram, LinkedIn, YouTube, Twitter, and others. Ensure campaigns are executed efficiently and meet key performance metrics such as engagement, reach, and conversions.
✅ Influencer Outreach & Relationship Management: Build and maintain relationships with influencers and agencies, and leverage existing contacts (if applicable) to source new influencer opportunities.
✅ Content Creation & Strategy: Develop engaging social media content (posts, videos, stories, etc.) that aligns with both the brand's voice and influencer partnerships. Ensure content is optimized for various platforms and audiences.
✅ AI Tools Integration: Utilize AI-powered tools to streamline campaign management, improve content creation, optimize scheduling, and generate performance insights. Stay updated on new AI tools to enhance efficiency.
✅ Analytics & Reporting: Monitor the performance of influencer-driven and organic social media campaigns. Track KPIs, analyze results, and provide clients with detailed performance reports and actionable insights for improvement.
✅ Creative Concept Development: Generate innovative content and campaign concepts that resonate with target audiences and can be executed under tight deadlines.
✅ Community Engagement: Manage social media interactions, respond to comments and direct messages, and foster positive relationships with followers and influencers.
✅ Trend Monitoring: Stay ahead of social media trends, platform updates, and industry shifts to ensure strategies remain relevant and engaging.
✅ Collaboration: Work closely with cross-functional teams, including creative, design, and strategy teams, to ensure cohesive and effective social media and influencer marketing strategies.
About the company
MassCampaigns (a unit of Customerlabs) helps SMBs revolutionize their marketing with first-party data ops
The platform makes it easy to collect, unify, and activate customer data across ad platforms
The company helps businesses future-proof marketing by attaining best-in-class first-party maturity levels set by leaders like Google and Facebook
