About the role
📌 Core Information 🔹 Job Title: Associate Digital Marketer - Search Ads Specialist 🔹 Company: MassCampaigns (A Unit of Customerlabs) 🔹 Location: Chennai, Tamil Nadu, India 🔹 Job Type: Full-Time, On-Site 🔹 Category: Marketing 🔹 Date Posted: April 14, 2025 🚀 Job Overview Key aspects of this role include: 1. Developing and implementing effective search advertising strategies to drive lead generation and increase brand visibility. 2. Managing Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking. 3. Conducting A/B testing and optimization to improve campaign performance and ROAS/Profitability. 4. Analyzing campaign data and providing insights and recommendations for optimization. 5. Collaborating with the creative team to develop compelling ad creatives and landing pages. 6. Staying informed about industry trends, best practices, and new technologies in search advertising. ASSUMPTION: This role requires a strong understanding of digital marketing strategies, excellent communication skills, and a passion for staying updated with the latest trends in online advertising. 📋 Key Responsibilities ✅ Develop and implement effective search advertising strategies to drive lead generation and increase brand visibility. ✅ Manage Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking. ✅ Conduct A/B testing and optimization to improve campaign performance and ROAS/Profitability. ✅ Analyze campaign data and provide insights and recommendations for optimization. ✅ Collaborate with the creative team to develop compelling ad creatives and landing pages. ✅ Stay informed about industry trends, best practices, and new technologies in search advertising. ASSUMPTION: The ideal candidate will have a strong understanding of digital marketing strategies, excellent communication skills, and a passion for staying updated with the latest trends in online advertising. 🎯 Required Qualifications Education: - Bachelor's degree in marketing, Advertising, or a related field. Experience: - 2-4 years of experience in search advertising, with a focus on Google Ads Lead Generation campaigns. - Proven track record of successfully managing large budget campaigns (at least 20 Lakh INR/month) and driving lead generation. - In-depth knowledge of the Google Ads platform, including keyword targeting, ad formats, and bidding strategies. Required Skills: - Google Ads - Search Advertising - Lead Generation - Campaign Management - Keyword Research - Ad Copy Creation - Bid Management - Performance Tracking - A/B Testing - Data Analysis - Collaboration - Creative Development - Industry Trends - Digital Marketing Strategies - Communication Skills Preferred Qualifications (Good to have): - Experience with other digital advertising platforms, such as Facebook Ads or Microsoft Advertising. - Certification in Google Ads or other relevant digital marketing certifications. - E-Commerce campaign management experience. ASSUMPTION: Candidates with additional experience in other digital advertising platforms, certifications, or e-commerce campaign management will have an advantage. 💰 Compensation & Benefits Salary Range: INR 6-8 Lakh per annum (Estimated based on industry standards for role, experience level, and location) Benefits: - Competitive salary package - Performance-based bonuses - Comprehensive health insurance - Retirement plan contributions - Generous leave policy - Professional development opportunities - Dynamic and enjoyable work environment Working Hours: Full-time (40 hours/week) with flexible hours and remote work options available. ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
About the company
MassCampaigns, a unit of Customerlabs, specializes in top-class creative and digital marketing services to transform brands from "Unknown" to "Well-known." They foster a dynamic work environment that empowers individuals with full ownership and encourages professional growth.
