About the role
Company Overview
Masai is an outcome-driven career school that aims to empower India’s untapped talent by providing them with the skills needed for high-demand jobs. We focus on unlocking human potential through an innovative model of education that prioritizes results and career success.
Position Overview
We are looking for a creative and motivated Influencer Marketing Manager with 2-3 years of experience to join our dynamic marketing team. The ideal candidate will be responsible for executing influencer-driven campaigns that increase brand awareness, foster engagement, and drive measurable business outcomes. This role is crucial for expanding Masai’s digital presence and building strong relationships with key influencers.
Key Responsibilities
Influencer Identification & Relationship Building:Identify and connect with relevant influencers, content creators, and micro-influencers who align with Masai’s brand and mission.Cultivate and maintain strong, ongoing relationships with influencers to enhance long-term collaboration.Campaign Development & Execution:Develop and execute influencer marketing campaigns, ensuring alignment with company goals and messaging.Collaborate with influencers on content creation, product promotions, and sponsored partnerships.Content Coordination:Work closely with influencers to generate creative content (videos, blogs, social posts) that resonates with our target audience.Ensure brand messaging is consistent across all influencer-generated content.Negotiation & Contracts:Assist in negotiating contracts with influencers, ensuring clear expectations for deliverables, timelines, and performance.Campaign Tracking & Performance Analysis:Monitor and analyse the performance of influencer campaigns using key metrics such as engagement, reach, conversions, and ROI.Provide regular reports with insights to optimise future influencer strategies.Stay Updated on Trends:Keep up with the latest trends in influencer marketing, including new platforms and emerging influencers.Recommend innovative strategies to maintain a competitive edge.
Qualifications
2-3 years of experience in influencer marketing or digital marketing.Proven track record of managing influencer campaigns with measurable results.Strong communication, negotiation, and relationship-building skills.Proficiency in social media platforms and influencer marketing tools.Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.A creative mindset with attention to detail and an analytical approach to measuring campaign performance.
What We Offer
A collaborative and innovative work environment.Opportunities for personal and professional growth within a fast-growing company.Competitive salary and benefits package.
Join us at Masai and play a key role in driving our influencer marketing strategy to make a real impact on education and career development in India!
Skills: building,negotiation,social media,messaging,campaign development,influencer marketing,skills,campaigns,trend analysis,digital,content coordination,digital marketing,platforms,relationship-building,communication skills,blogs,negotiation skills,influencer,performance analysis
