About the role
Position: City Head
Location: Mumbai, Maharashtra, India | Work from Office
Department: Events & Communities
Employment Type: Full-Time
About Marzi:
Marzi is a digital-first venture under the Primus Group, built for India’s urban, affluent, and tech-savvy 50+ generation. We believe life after 50 isn’t a wind-down — it’s a whole new chapter. We build products and experiences that help people aged 50–70 rediscover purpose, stay connected, and live fully from the comfort of their homes. Retirement, empty nests, shifting roles — these are big transitions. Marzi is the companion that helps people navigate them with energy and meaning.
About the Role
As the City Head – Mumbai, you will own the overall performance of the city, with end-to-end responsibility for team management, P&L, demand generation, and business growth. You will drive city strategy, build and lead a high-performing team, and use data-driven insights to improve operational efficiency, customer acquisition, and revenue.
Key Responsibilities
1. City P&L and Business Growth
- Own the city's P&L, revenue targets, budgets, and overall business performance.
- Drive profitability by optimising costs, improving revenue, and ensuring efficient resource utilisation.
- Develop and execute city-level growth strategies aligned with Marzi's business objectives.
2. Team Management & Leadership
- Build, manage, and mentor the city team across relevant functions.
- Set clear goals, track performance, and drive accountability against business outcomes.
- Foster a high-ownership culture focused on execution, collaboration, and continuous improvement.
3. Demand Generation & Customer Acquisition
- Drive local demand generation through online and offline channels, partnerships, and community-led initiatives.
- Identify customer segments, local market opportunities, and relevant acquisition channels.
- Experiment with campaigns and initiatives to improve customer acquisition, engagement, and conversion.
4. Analytics & Performance Management
- Track key business metrics, including revenue, customer acquisition, conversion, retention, and unit economics.
- Use data and market insights to identify growth opportunities and address performance gaps.
- Establish regular reporting and review mechanisms to monitor city performance and drive data-backed decisions.
5. Local Market Development
- Build a strong understanding of Mumbai's market, customer behaviour, and competitive landscape.
- Identify and develop strategic partnerships to strengthen Marzi's local presence.
- Work closely with central teams to execute city initiatives and continuously improve the customer experience.
What We're Looking For
- 5–8 years of experience in city operations, business growth, category management, or P&L ownership, preferably in a high-growth startup.
- Demonstrated experience managing teams and delivering business outcomes.
- Strong understanding of demand generation, customer acquisition, and local market expansion.
- Proven ability to work with business metrics, analytics, budgets, and unit economics.
- Strong problem-solving, leadership, and execution skills.
- An entrepreneurial mindset with a high degree of ownership and comfort operating in a fast-paced environment.
Success in This Role
- Sustainable revenue growth and healthy city-level profitability.
- Strong customer acquisition and demand generation across Mumbai.
- A high-performing team with clear ownership and accountability.
- Improved conversion, customer engagement, and operational efficiency.
Core Values Alignment
• Customer First: Everything we build is for the 50+ individual. Their housing, health, wellness, and social life are at the centre of every decision. We approach their needs with genuine empathy — not assumptions — and every team member is empowered to deliver meaningful impact.
• High Ownership: We don’t wait for permission or hand things off halfway. We take full responsibility for outcomes — acting with a bias for action, thinking big, and delivering results with excellence. Every employee is a builder, leading initiatives end-to-end.
• Be Curious: We ask questions, try things, and learn from what doesn’t work. We continuously explore new ideas, challenge assumptions, and learn from diverse perspectives. That spirit of exploration applies to content just as much as it does to product.
• Insist On Higher Standards: Good enough is a starting point, not a destination. We care about the details because our audience deserves them. Every team member is committed to quality, integrity, and excellence.
• Earn Trust: Trust is our foundation. We listen deeply, communicate transparently, and deliver consistently. By combining action, vision, and results, we build trust with customers, partners, and each other — every day.
Why Join Us:
• Real ownership over a function that directly moves the needle — not just a seat at the table.
• Work with a fast-growing brand committed to reimagining community living and active ageing for India’s 50+ population.
• High ownership, creative freedom, and a chance to build the acquisition creative playbook from the ground up.
• Be part of a mission-driven venture under the Primus Group, backed by real resources and organizational scale.
Join us in our journey to success, innovation, and creating a brighter future in India.
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