Haparz
Website:
haparz.com
Job details:
Job Title: Martech Specialist (CRM | CDP | Personalization | AI)
Experience: 10–15 Years
Location: Bangalore, Pune, Hyderabad, Chennai, Gurugram
Employment Type: Contractual (Hybrid)
Notice Period: Immediate Joiner
About the Role
We are seeking an experienced Martech Specialist with strong expertise in CRM, Customer Data Platforms (CDP), Personalization, and AI-driven marketing technologies.
The ideal candidate will play a key role in assessing Martech ecosystems, identifying capability gaps, and designing data-driven customer engagement strategies for enterprise clients.
Key Responsibilities
- Evaluate client capabilities across CRM, CDP, personalization, and data activation
- Conduct Martech stack assessments and maturity evaluations
- Analyze customer data flows, segmentation strategies, and campaign effectiveness
- Identify opportunities for AI-enabled marketing and personalization
- Design omnichannel personalization strategies (web, mobile, email, paid media)
- Develop Martech transformation roadmaps and implementation plans
- Facilitate client workshops and stakeholder presentations
- Collaborate with marketing, data, and technology teams
Required Skills
- Strong expertise in CRM platforms (Salesforce, Adobe, etc.)
- Hands-on experience with Customer Data Platforms (CDP)
- Knowledge of marketing automation tools and campaign orchestration
- Experience in personalization and customer journey mapping
- Exposure to AI/ML use cases in marketing
- Strong analytical and problem-solving skills
- Excellent communication and stakeholder management skills
Keywords
CRM | Personalization | CDP | Martech | Marketing Technology | Customer Data | AI Marketing | Data Activation | Customer Journey | Digital Transformation | Consulting
Interested Candidates
Please share your updated resume along with:
- Total Experience
- Relevant Martech Experience
- CRM/CDP Experience
- Current CTC
- Expected CTC
- Notice Period
- Current Location
Apply: Send your updated resume to Hr@Haparz.com. | Call Nikita Agrawal: 7017310048
Click on Apply to know more.