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Marketplace Specialist | Yadasutra Ayurveda | Full-time
About Yadasutra Ayurveda Yadasutra Ayurveda is a fast-growing Ayurveda-led mother and baby care brand, building a trusted, product-first ecosystem for pregnancy, postpartum, baby care, and women's wellness.
About the Role We're looking for a high-performance Marketplace Specialist to take complete ownership of revenue growth across Amazon, Flipkart, and other relevant marketplaces. This is not a marketplace operations role — we need a strategic growth professional who understands marketplace ads, brand building, content, and performance marketing, and can convert that understanding into revenue.
Role Objective Build Yadasutra Ayurveda into a strong marketplace-first brand by driving growth, visibility, conversions, and profitability across leading online marketplaces.
Key Responsibilities
- Own revenue growth across Amazon, Flipkart, and other relevant marketplaces
- Plan and execute marketplace performance marketing campaigns — sponsored ads, brand ads, display ads, and campaign optimization
- Build marketplace growth strategies focused on revenue, profitability, ROAS, ACOS, TACOS, and conversion rate
- Improve product ranking, visibility, search performance, and organic sales across platforms
- Drive marketplace content strategy — listings, keyword optimization, titles, bullet points, images, A+ content, and enhanced brand content
- Create and improve brand stores to build brand recall and increase conversions
- Identify and launch new marketplaces suited for FMCG, personal care, mother care, and baby care categories
- Plan marketplace promotions, deals, events, and festive/category-specific campaigns
- Analyze sales trends, ad performance, competition, pricing, and consumer behavior to guide growth decisions
- Collaborate closely with design, content, inventory, logistics, and finance teams
- Build monthly, quarterly, and annual marketplace growth plans with clear targets
- Track and report key metrics: sales, ad spends, ROAS, ACOS, TACOS, contribution margin, conversion rate, repeat purchase, and product-level profitability
Mandatory Experience
- Prior experience with FMCG, personal care, beauty, wellness, baby care, mother care, or consumer product brands
- Proven track record growing marketplace revenue through Amazon, Flipkart, or similar platforms
- Hands-on experience in marketplace advertising and performance marketing
- Experience with A+ content, marketplace SEO, product listing optimization, and brand store creation
- Strong understanding of revenue growth, brand visibility, and marketplace consumer behavior
- Experience scaling brands on marketplaces — not just maintaining accounts
Preferred Skills
- Experience with Amazon Seller Central, Flipkart Seller Hub, and other marketplace dashboards
- Strong analytical skills with the ability to read sales data and ad performance
- Understanding of FMCG category growth, pricing, competition, and consumer buying patterns
- Ability to collaborate with creative teams on images, videos, A+ content, and brand store development
- Experience launching new products and scaling hero SKUs
- Strong ownership mindset and target-driven working style
Who We Are Not Looking For
- Candidates who have only handled marketplace operations, order processing, catalog uploads, or backend coordination
- Candidates who only maintain marketplace accounts without revenue ownership
Key Performance Indicators
- Marketplace revenue growth
- ROAS, ACOS, and TACOS improvement
- Organic ranking improvement for hero products
- Conversion rate improvement
- Growth of brand store traffic and sales
- Successful launch of new marketplaces
- Profitability and contribution margin across marketplace channels
Ideal Candidate Someone who has already helped FMCG or consumer brands grow on marketplaces, understands both performance marketing and brand building, and is confident creating a clear growth roadmap for marketplace channels. This role is for someone who can own growth, not just operations.
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