Website:
Job details:
Location: Mumbai (On-site)
Industry: Skincare, Cosmetics, FMCG
Experience: 2-5 Years
About California Nutralife Global Wellness Inc.
California Nutralife Global Wellness Inc. is a global consumer packaged goods (CPG) company headquartered in California, US that wholly owns and operates a diversified portfolio of brands across Skincare (California Skin+), FMCG (NutraChips, NutraBites, NutraCookies), Personal Care (Derma+), Nutraceuticals (NutraGummies) and much more.
Role Overview
We are looking for a marketplace ads manager who can drive growth by managing and optimizing retail media and marketplace advertising campaigns across quick commerce and major e-commerce platforms. As a Marketplace Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across quick commerce and e-commerce marketplaces to drive product visibility, category ranking, and revenue growth.
This role requires strong analytical skills, hands-on experience with retail media platforms and marketplace advertising, and the ability to scale product sales through data-driven campaign optimization.
You will work closely with the growth, sales, and operations teams to align advertising strategy with inventory planning, pricing strategy, and product launches.
Key Responsibilities
• Marketplace & Quick Commerce Advertising
Plan, launch, and manage advertising campaigns across Blinkit Ads, Zepto Ads, Swiggy Instamart retail media, Amazon Ads, and Flipkart Ads.
Manage different ad formats, including:
• Sponsored search ads
• Keyword bidding campaigns
• Banner and display ads
• Category visibility ads
• Product promotion campaigns
Optimize campaigns to improve:
• ROAS (Return on Ad Spend)
• ACOS / TACOS
• CTR and conversion rates
• SKU-level revenue performance
Drive top-of-search visibility and category ranking improvements for key products.
• Performance Optimization & Revenue Growth
Continuously optimize ad campaigns to maximize sales, profitability, and incremental revenue growth.
Scale high-performing SKUs by:
• Increasing keyword visibility
• Improving sponsored search performance
• Expanding campaign coverage
Identify hero SKUs and growth opportunities within product categories.
Support revenue growth through seasonal promotions, high-traffic sale events, and new product launches.
• SKU Performance & Listing Optimization
Improve product discoverability by optimizing:
• Product titles and keywords
• Search term strategy
• Product creatives and content
• Conversion triggers within listings
Work closely with the product and growth teams to improve listing performance and conversion rates.
• Data Analysis & Reporting
Analyze campaign performance using platform dashboards and SKU-level data.
Track and report key metrics such as the following:
• ROAS
• Revenue contribution
• ACOS / TACOS
• Conversion rates
• Category ranking and visibility
Prepare weekly and monthly performance reports with actionable insights.
• Cross-Team Collaboration
- Coordinate with sales, supply chain, and operations teams to align advertising with inventory planning and avoid stockouts.
- Support new product launches with structured advertising strategies to accelerate early sales and category visibility.
- Monitor competitor pricing, promotions, and advertising trends within marketplaces.
Required Skills & Experience
• 2-5 years of experience in Marketplace Advertising, E-commerce Performance Marketing, or Retail Media Advertising
• Hands-on experience managing ads on Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, or similar platforms
• Strong understanding of PPC campaigns, keyword bidding, and sponsored search advertising
• Ability to analyze data and optimize campaigns based on performance metrics
• Strong Excel / Google Sheets skills for campaign analysis and reporting
• Experience managing advertising budgets and delivering ROAS-driven growth
• Strong analytical thinking and problem-solving skills
Preferred Experience
• Experience working with D2C brands in skincare, cosmetics, beauty, or FMCG
• Familiarity with retail media platforms and marketplace algorithms
• Understanding of product ranking factors and marketplace visibility strategies
• Experience scaling high-volume SKUs or consumer product categories
Why Join California Nutralife Global Wellness Inc.
• Opportunity to scale fast-growing consumer brands in skincare, cosmetics, and FMCG
• Direct ownership of revenue-driving marketplace advertising
• Exposure to quick commerce growth strategies and retail media innovation
• Work in a fast-moving environment focused on data-driven performance marketing
Work Location
Mumbai, Maharashtra - On-site
Equal Opportunity Statement
California Nutralife Global Wellness Inc. evaluates candidates based on relevant skills, industry exposure, and role suitability and is committed to fair and inclusive hiring practices.
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