Innova ESI
Website:
innovaesi.com
Job details:
About the Role
We are looking for a highly skilled Marketo professional to lead the technical execution for a key client. This is a role for someone who truly understands the platform’s architecture and can handle everything from day-to-day campaign builds to high-level automation strategy. You will be the primary expert responsible for ensuring the client’s marketing engine is running at peak performance.
What You’ll Do
- Complete Campaign Ownership: Build and manage the full lifecycle of marketing programs, including complex engagement nurtures, event-based triggers, and multi-step workflows.
- Expert Asset Creation: Develop responsive email templates and landing pages using Tokens, Snippets, and Dynamic Content to drive deep personalization.
- Advanced Automation: Use the full power of Marketo’s "Smart Room" logic to build sophisticated triggers and filters that ensure the right message reaches the right person.
- Platform Mastery: Utilize advanced features like Velocity Scripting, Webhooks, and third-party integrations to solve technical challenges and enhance campaign functionality.
- Quality Assurance: Act as the final gatekeeper for all technical deployments, ensuring that every link, trigger, and asset is 100% accurate across all devices.
- Performance Insight: Build and analyze reports within Marketo to help the client understand campaign success and identify areas for improvement.
What We Are Looking For
- Experience: 3 to 8 years of hands-on experience exclusively using Marketo to drive marketing results.
- Tool Proficiency: Deep, expert-level knowledge of the Marketing Activities and Design Studio modules.
- Technical Comfort: A strong understanding of HTML/CSS for email styling and the ability to work with automation logic (If/Then/Else).
- Certifications: Marketo Certified Expert (MCE) or Adobe Certified Professional/Expert is highly preferred.
- Communication: The ability to take a client’s business goal and translate it into a technical build within the tool.
- Adaptability: A professional who can pivot between different types of tasks, from simple email deployments to complex technical solutioning with ease.
Key Skills at a Glance
- Program & Campaign Management
- Lead Lifecycle & Smart List Logic
- Tokens & Personalization
- Velocity Scripting & Webhooks
- Email/Landing Page Troubleshooting.
Click on Apply to know more.