The Little Gym India
Website:
thelittlegym.in
Job details:
Company Description The Little Gym is a global child development center offering gymnastics-based programs for children from 4 months to 12 years, designed to build confidence through physical, social, and intellectual skill development. With over 40 years of experience and more than 300 locations worldwide, The Little Gym is expanding across India, with existing branches in Bengaluru, Chennai, Kolkata, Pune, Mumbai, Raipur, and Sri Lanka. The organization supports franchise owners with training, service, and resources to create successful, child-focused businesses. Team members and owners come from diverse professional backgrounds but share a commitment to making a positive impact on children’s lives. The Little Gym fosters a fun, supportive environment where children learn, laugh, and grow, and where staff can build meaningful, purpose-driven careers.
Role Description The Marketing Coordinator is a full-time, on-site role based in Bengaluru. This role is responsible for planning and executing local marketing campaigns that promote The Little Gym’s programs, events, and brand within the community. Day-to-day tasks include coordinating digital and offline marketing activities, managing social media content, assisting with promotional materials, and supporting event marketing and partnerships with schools and local organizations. The Marketing Coordinator will track campaign performance, gather customer insights, and collaborate closely with the operations and sales teams to increase enrollment and engagement. The role also involves maintaining consistent brand messaging and ensuring all marketing initiatives reflect The Little Gym’s child-centric values and standards.
Qualifications
- Ability to plan and coordinate marketing campaigns across digital and offline channels, including social media, email, and local outreach.
- Skills in content creation and copywriting for marketing materials, social media posts, and promotional communications.
- Experience with basic marketing analytics, reporting, and using data to refine campaigns and measure effectiveness.
- Strong communication and interpersonal skills for collaborating with internal teams, parents, schools, and community partners.
- Organizational and project management abilities to handle multiple initiatives, timelines, and event-related activities.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in marketing coordination, community outreach, or brand promotion, preferably in education, fitness, or child-focused services.
- Comfort working in a child-centered environment and alignment with The Little Gym’s mission of supporting child development.
- Proficiency with common office and marketing tools (e.g., MS Office or Google Workspace; social media platforms; basic design tools is a plus).
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