Website:
acrosstek.com
Job details:
Experience: 2–3 Years
Location: Remote
About the Role:
We are seeking a performance-driven Marketing Specialist with hands-on experience in demand generation and global campaign execution. The ideal candidate will have exposure to multi-channel B2B marketing, account-based marketing (ABM), and digital acquisition strategies, with the ability to drive pipeline growth across international markets.
Key Responsibilities:
- Plan and execute end-to-end demand generation campaigns across global markets (US, APAC, EMEA)
- Run multi-channel campaigns including LinkedIn Ads, Google Ads, email marketing, webinars, and content syndication
- Support Account-Based Marketing (ABM) initiatives by targeting high-value enterprise accounts
- Collaborate with Sales, SDRs, and cross-functional teams to align marketing efforts with revenue goals
- Build and manage targeted audience segments and lead nurturing workflows
- Monitor and optimize campaign performance (CTR, CPL, conversion rates, ROI) using data-driven insights
- Create and manage campaign assets such as landing pages, emailers, case studies, and reports
- Track campaign performance using tools like Google Analytics, CRM platforms, and marketing dashboards
- Conduct A/B testing on creatives, messaging, and targeting to improve campaign effectiveness
Required Skills & Qualifications:
- 2–3 years of experience in demand generation, digital marketing, or campaign management (B2B preferred)
- Strong understanding of full-funnel marketing and lead lifecycle management
- Hands-on experience with paid media platforms (LinkedIn Ads, Google Ads)
- Experience with marketing automation tools such as HubSpot/Marketo and CRM tools like Salesforce
- Knowledge of email marketing, lead nurturing, and segmentation strategies
- Familiarity with analytics tools such as Google Analytics (GA4), Tag Manager, or similar
- Strong analytical and problem-solving skills with a performance marketing mindset
- Excellent communication and stakeholder management skills
Good to Have:
- Exposure to global campaign execution across multiple regions
- Experience in ABM strategies and enterprise marketing
- Basic understanding of SEO, content marketing, and keyword strategy
- Experience with tools like SEMrush, Hootsuite, Canva, or similar platforms
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