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Company Description PeopleBrands serves as a strategic marketing partner for a curated ecosystem of technology leaders, focusing on SAP, CRM, Data Analytics, and AI solutions. The company works with India’s leading technology providers to help businesses build future-ready operations under a single, cohesive umbrella. By connecting SMBs, mid-market, and enterprise customers with the right partners, PeopleBrands supports end-to-end front- and back-office enterprise software needs.
Role Description This is a full-time Marketing Specialist role based in Noida, structured as a hybrid position with a mix of in-office and work-from-home days. The Marketing Specialist will support campaign planning and execution for technology and digital transformation solutions, including coordinating with partner teams and internal stakeholders. Day-to-day responsibilities include conducting market and competitor research, helping shape marketing strategies, creating and localizing marketing content, and tracking campaign performance against key metrics. The role also involves collaborating closely with sales teams to generate qualified leads, maintaining accurate records in marketing and CRM systems, and contributing to customer communications and events. The Marketing Specialist is expected to work proactively, manage multiple projects, and ensure that all marketing activities align with PeopleBrands’ brand standards and partner expectations.
Qualifications
- Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to present ideas to diverse stakeholders.
- Candidates should possess Market Research skills, including analyzing industry trends, customer behaviors, and competitor activities to inform marketing decisions.
- Candidates should possess Sales-related skills, such as lead nurturing, collaboration with sales teams, and understanding of basic sales processes.
- Candidates should possess Marketing Strategy skills, including campaign planning, positioning, and an understanding of digital marketing channels.
- Candidates should possess Customer Service skills, with a focus on building relationships, responding to inquiries professionally, and supporting partner and client needs.
- Experience in B2B or technology-focused marketing is beneficial, especially in areas like enterprise software, AI, or analytics.
- Proficiency with common marketing tools (e.g., email marketing platforms, social media management tools, and basic CRM usage) is preferred.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is advantageous.
- Ability to work effectively in a hybrid environment, manage deadlines, and collaborate across cross-functional teams.
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