Gofar Group
Website:
gofar.in
Job details:
Marketing Specialist (with Design Experience)Location: Chennai / Hybrid
Company: Brikito
About BrikitoBrikito is an AI-powered Construction and Real Estate Development Platform transforming the way developers, contractors, consultants, architects, and project teams manage construction projects. We leverage AI to streamline project execution, documentation, communication, and decision-making.
Roles & ResponsibilitiesMarketing Strategy- Develop and execute comprehensive marketing strategies aligned with Brikito’s business objectives.
- Plan and execute digital marketing campaigns across multiple platforms.
- Identify growth opportunities and recommend innovative marketing initiatives.
- Conduct competitor analysis and market research to identify trends and positioning opportunities.
Brand Management- Build and maintain a strong, consistent brand identity across all marketing channels.
- Ensure all branding elements align with Brikito’s vision and visual guidelines.
- Develop brand positioning strategies to establish Brikito as a leading AI platform in the construction technology industry.
Content Creation- Create engaging marketing content for:
- LinkedIn
- Instagram
- Facebook
- X (Twitter)
- YouTube
- Website
- Email campaigns
- Blogs
- Write compelling copy for advertisements, landing pages, brochures, presentations, and marketing materials.
- Develop storytelling content that effectively communicates Brikito’s value proposition.
Graphic Design & Creative- Design high-quality marketing creatives using tools such as Adobe Creative Suite, Figma, Canva, or similar.
- Create:
- Social media posts
- Website banners
- Infographics
- Presentation decks
- Brochures
- Flyers
- Product one-pagers
- Case studies
- Event materials
- Digital advertisements
- Maintain consistency in typography, colours, layouts, and branding.
Video & Multimedia- Design and edit short-form promotional videos, reels, and product demos.
- Create motion graphics and animations where required.
- Coordinate multimedia production for campaigns and events.
Website & UI Support- Collaborate with the product and design teams to improve website aesthetics and user experience.
- Assist in designing landing pages and marketing assets that improve conversions.
- Ensure visual consistency across digital platforms.
Digital Marketing- Manage social media channels and maintain an active online presence.
- Plan and schedule content calendars.
- Execute paid marketing campaigns on platforms such as LinkedIn, Google, Meta, and YouTube.
- Monitor campaign performance and optimise based on key performance indicators.
Event & Community Marketing- Support marketing activities for exhibitions, conferences, webinars, product launches, and networking events.
- Design event branding materials and promotional collateral.
- Assist in planning and executing marketing campaigns around industry events.
Analytics & Reporting- Track campaign performance using marketing analytics tools.
- Measure engagement, reach, conversions, website traffic, and lead generation.
- Prepare regular reports with actionable insights and recommendations.
Collaboration- Work closely with the founders, product team, sales team, and AI engineers to communicate product updates and new features effectively.
- Coordinate with external vendors, agencies, and media partners when required.
Required Skills- Strong understanding of digital marketing principles.
- Excellent graphic design skills with a strong portfolio.
- Proficiency in Canva, Figma, Adobe Photoshop, Illustrator, or equivalent design tools.
- Experience with video editing software such as Premiere Pro, After Effects, CapCut, or similar.
- Excellent copywriting and communication skills.
- Good understanding of branding and visual storytelling.
- Familiarity with social media management tools and analytics platforms.
- Creative mindset with attention to detail.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications- Bachelor’s degree in Marketing, Design, Communications, or a related field.
- 2–5 years of experience in marketing, branding, or graphic design.
- Experience working with startups or SaaS products is preferred.
- Knowledge of AI, Construction Technology (ConTech), PropTech, or B2B marketing is an added advantage.
What We’re Looking ForWe are looking for a creative and strategic marketer who combines excellent marketing skills with a strong eye for design. The ideal candidate should be passionate about building brands, creating impactful visual content, driving digital growth, and helping establish Brikito as a leading AI platform in the construction technology ecosystem.
Click on Apply to know more.