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Company Description ASSIAN is a retail company headquartered at 26 Rue Louis de Lamartine in Pointe-à-Pitre, France. The company focuses on delivering quality products and a reliable customer experience in a dynamic retail environment. Team members are encouraged to contribute ideas that improve store performance and customer satisfaction. ASSIAN offers opportunities to grow skills in retail operations, merchandising, and customer engagement. The organization values professionalism, collaboration, and a service-oriented mindset.
Role Description The Marketing Specialist role at ASSIAN is a full-time, on-site position based in Kakori. This role is responsible for planning and executing local marketing initiatives to increase brand awareness, drive store traffic, and support sales objectives. Day-to-day tasks include conducting market research, coordinating promotions, managing in-store marketing materials, and supporting digital and offline campaigns. The Marketing Specialist will collaborate with sales and retail teams to align marketing strategies with customer needs and business goals. The role also involves monitoring campaign performance, preparing reports, and recommending improvements based on data and customer feedback.
Qualifications
- Candidates should possess strong Communication skills to collaborate with internal teams and engage customers effectively.
- Candidates should possess Market Research skills to analyze customer behavior, local trends, and competitor activities.
- Candidates should possess Sales and Customer Service skills to support promotional activities and ensure a positive shopping experience.
- Candidates should possess Marketing Strategy skills to plan, implement, and optimize campaigns that align with business objectives.
- Additional beneficial qualifications include experience in retail marketing, familiarity with basic digital marketing tools, ability to interpret performance metrics, and a proven capacity to work on-site in a fast-paced environment.
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