Acme Services
Website:
acme-services.in
Job details:
Hiring Assistant Manager / Associate Manager Marketplace Marketing for leading E-Commerce Company
CTC: 12 LPA - 18 LPA
Location: Mumbai
Roles and Responsibilities
1. Advertising Strategy Development:
o Create and implement effective marketplace advertising strategies tailored to beauty and apparel products to drive sales and enhance brand visibility.
o Plan and execute campaigns across various ad formats, including Sponsored Products, Sponsored Brands, and Display Ads.
2. Campaign Management and Optimization:
o Monitor ongoing campaigns, analyze performance metrics, and adjust strategies to optimize return on investment (ROI).
o Utilize platform-specific tools and analytics to refine targeting, bidding, and creative elements.
3. Budget Management:
o Oversee and allocate monthly advertising budgets exceeding ₹1Cr, ensuring efficient and effective use of resources.
o Collaborate with finance and marketing teams to align budgetary decisions with overall business objectives.
4. Reporting and Analysis:
o Generate detailed performance reports using advanced Excel to track key performance indicators (KPIs) and campaign outcomes.
o Prepare and deliver insightful presentations and decks to communicate results and strategic recommendations to clients and internal teams.
5. Market Research and Trend Analysis:
o Stay abreast of industry trends, platform updates, and competitive landscape to inform advertising strategies.
o Apply insights from market research to enhance campaign effectiveness and drive innovation.
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