91HR
Website:
91hr.in
Job details:
Job Title: Marketing Ads Specialist (Meta & Google Ads)
Industry: EdTech / Educational Consulting
Location: Goa (South Goa candidates preferred)
Experience: 1 – 6 Years
Employment Type: Full-time
Role Overview:
We are seeking a performance-driven Marketing Ads Specialist to manage and optimize paid campaigns across Meta (Facebook & Instagram) and Google platforms. The ideal candidate will have hands-on experience in driving high ROI/ROAS campaigns and a strong understanding of digital marketing and social media creatives.
Key Responsibilities:
- Plan, execute, and optimize paid ad campaigns on Meta Ads and Google Ads
- Monitor campaign performance and continuously improve ROAS
- Conduct keyword research, audience targeting, and competitor analysis
- Manage budgets effectively to maximize conversions and minimize CPA
- Collaborate with the design team for high-performing ad creatives
- Analyze data and generate performance reports with actionable insights
- Stay updated with latest trends, tools, and algorithm changes in digital advertising
Requirements:
- 1–6 years of experience in digital marketing with a focus on paid ads
- Proven experience managing Meta Ads and Google Ads campaigns
- Strong understanding of performance marketing metrics (ROAS, CTR, CPC, CPA)
- Experience working as an individual contributor
- Basic knowledge of social media creatives/graphic design is a plus
- Good analytical and problem-solving skills
- Strong communication and coordination abilities
Preferred Profile:
- Candidates based in South Goa or willing to relocate
- Prior experience in EdTech or educational consulting industry preferred
What We Offer:
- Opportunity to work in a fast-growing EdTech environment
- Performance-driven culture
- Competitive salary as per industry standards
Click on Apply to know more.