Marketing Specialist - AccountsLambdaTest is now TestMu AIfull-timeRequired skillsCRMAbout the role Website: testmuai.com Job details: The Core Responsibilities For The Job Include The FollowingStrategic Account Penetration (50%)Own the design and execution of account-based marketing programs for targeted global enterprise accounts.Prioritize high-value accounts in collaboration with Sales to ensure maximum outreach impact.Develop use-case-driven narratives tailored for technical enterprise buyers like CTOs and Engineering Leaders.Own ABM-driven pipeline generation and influence long-term revenue outcomes.Multi-Channel Campaign Execution (30%)Plan and run multi-channel campaigns across email, LinkedIn, events, and content syndication.Drive personalized messaging tailored to specific accounts, industries, and personas.Work with content teams to create account-specific assets that drive engagement.Continuously experiment with engagement tactics to improve conversion across the funnel.Sales Alignment and Data Intelligence (20%)Partner closely with Account Executives and SDRs to align on account plans and outreach strategies.Enable sales teams with actionable insights, messaging, and campaign support.Leverage intent data and CRM insights to refine targeting and measure ROI.Translate complex campaign data into actionable insights for marketing and sales stakeholders.This job was posted by Vishali Tuli from TestMu AI. Click on Apply to know more. This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.