BrainSightAI
Website:
brainsightai.com
Job details:
Company Description
BrainSightAI leverages artificial intelligence and neuroscience to enhance precision in neurological and psychiatric investigations, accelerating patient outcomes. The company offers two AI-based solutions: Voxelbox and Snowdrop. Voxelbox provides clinicians with an advanced fMRI processing engine and machine learning-powered reports to aid in clinical decision-making. Snowdrop is a patient care app that enhances treatment compliance and builds comprehensive patient profiles by integrating inputs from patients, caregivers, and BrainSightAI’s AI engine. Together, these solutions are driving innovation in mental healthcare.
Role OverviewThe Marketing Specialist is an intermediate-level role focused on qualifying inbound and event-generated leads, gathering market intelligence, and handing over high‑quality opportunities to the sales / clinical engagement team. CME programs, conferences, webinars, and collateral are key channels this person uses to generate and nurture those leads in a neurotechnology company like BrainSightAI.
Reporting & Collaboration:
Reports to the Marketing Lead and owns day‑to‑day lead qualification and marketing‑to‑sales handover.
- Works closely with sales, clinical, and product teams to ensure leads are well‑qualified, context‑rich, and aligned to pipeline priorities.
Key Responsibilities 👍
1. Lead Capture, Qualification & Handover (Primary)
Capture leads from all channels (CME, conferences, webinars, website forms, campaigns) into the CRM with accurate source and context.
Qualify leads using agreed criteria (persona, account type, interest level, timeline, use‑case) via forms, follow‑up emails, and light discovery calls where needed.
Prioritise and route qualified leads to the right sales / clinical owner, including a concise summary of context, interactions, and next best actions.
- Track lead status through early pipeline stages and flag stalled or high‑potential leads back to sales and the Marketing Lead.
2. Market Intelligence & Feedback Loops (Primary)
Log and synthesise qualitative insights from conversations with clinicians, admins, and partners (needs, objections, competitor mentions, pricing sensitivity).
Prepare simple, periodic “voice of market” summaries for Marketing Lead, product, and leadership (top questions, patterns, emerging segments).
- Monitor competitor activities at events and online (messaging, campaigns, product positioning) and feed structured observations back into marketing plans.
3. CME, Conferences & Webinars
Plan and execute CME activities, scientific webinars, and conference participation with a clear focus on lead generation and qualification outcomes.
Manage logistics (registrations, speaker coordination, tech checks, follow‑ups) and ensure lead capture mechanisms are in place (forms, QR codes, scans).
- Coordinate with clinicians/KOLs to ensure educational content is accurate and supports the right value propositions for target segments.
4. Content, Collateral & Nurture
Create and refine collateral that helps qualify and move leads forward: one‑pagers, decks, email sequences, and landing pages tailored to key segments.
Support investor/stakeholder newsletters where needed, ensuring they also reinforce key messages and generate warm interest from strategic contacts.
- Work with design resources to keep assets on brand and optimized for use by both marketing and sales.
5. Process, Analytics & Continuous Improvement
Maintain clean CRM hygiene and simple workflows so lead status, source, and owner are always clear.liine+1
Track and report key metrics: leads by source, qualification rates, speed‑to‑handoff, meeting bookings, and basic early‑stage conversion.
- Suggest and test small improvements in forms, event formats, messaging, and nurture flows to improve lead quality and throughput.
Requirements2-3 years in B2B healthcare / med‑tech / SaaS marketing or inside‑sales style roles, with strong emphasis on lead qualification and handoff to sales.
Comfortable speaking with clinicians and hospital stakeholders to understand needs and qualify interest.
Hands‑on with CRM and email/marketing tools; able to maintain clean data and build simple reports.
Strong written and verbal communication, structured thinking, and the ability to distill conversations into clear notes and actions.
- Organized, proactive, and able to juggle event execution, lead follow‑up, and reporting in parallel.
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