SRM Technologies
Website:
srmtech.com
Job details:
Role: Marketing Specialist / Sr. Marketing Specialist
Location: Chennai (Perungudi)
Type: Full-time, Work from Office
Experience Preferred: This role is best suited to professionals with 4–6 years of experience. We request those with higher experience to kindly refrain from applying.
The Marketing Specialist will serve as the primary SPOC representing the Mobility Business Unit and collaborating closely with SRM Tech’s in-house Global Marketing & Branding Team to drive business growth, market positioning, and talent branding objectives. The role focuses on strategy alignment, proactive idea recommendation, execution coordination and stakeholder management, all while adhering to SRM Tech’s centralized corporate framework and unique needs of the Business Unit.
Key Responsibilities
• Translate business priorities (visibility, pipeline, events & partnerships, talent needs and more) into structured marketing requirements aligned with SRM Tech’s overall brand and go-to-market strategy.
• Proactively recommend marketing ideas, campaigns, narratives, and focus themes relevant to the mobility ecosystem, backed by market understanding, competitive context, and business objectives.
• Own end-to-end collaboration with the in-house Global Marketing/Branding team - briefing requirements, coordinating timelines, enabling content & asset creation, and ensuring timely delivery across digital, events, thought leadership, and employer branding initiatives.
• Continuously support and track the progress of Marketing/Branding initiatives specific to the Mobility Business Unit and share insights with and from senior stakeholders.
We’re looking for someone with
• Strong interpersonal and stakeholder management skills to effectively bridge the Mobility Business Unit, Sales teams, and the in-house Global Marketing & Branding function.
• Demonstrated experience in marketing strategy and execution, including content marketing and hands-on exposure to digital campaigns across Google, Meta, and LinkedIn platforms.
• Global market exposure, with experience supporting or executing marketing initiatives across at least two international regions.
• Excellent communication and writing proficiency, with the ability to translate business insights into compelling content across multiple formats, along with a working understanding of CRM, sales intelligence, and market signals platforms to interpret and communicate data effectively.
• A strong interest in or prior experience within the automotive and mobility ecosystem, with the ability to quickly understand industry dynamics, customer needs, and evolving technology landscapes.
Click on Apply to know more.