Design Dimensions
Website:
designdimensions.in
Job details:
Job Title: Marketing & PR Associate
Employment: Full Time Role
Joining: Immediate
Compensation: INR 5 to 8 LPA
Job Location: Greater Kailash II, New Delhi
Work Hours: Monday to Saturday, 10 AM to 7 PM.
Job Responsibilities:
- Develop and execute integrated marketing and communication plans for client brands across digital, traditional, PR, and experiential channels.
- Plan and coordinate product launches, brand launches, exhibitions, pop-ups, retail activations, workshops, events, and consumer experiences.
- Build and nurture relationships with journalists, editors, publishers, media houses, influencers, creators, and industry partners.
- Pitch stories, product launches, founder stories, and brand features to magazines, newspapers, digital publications, podcasts, and other media outlets.
- Coordinate editorial features, advertorials, interviews, press releases, media kits, press conferences, and product sampling with relevant publications.
- Identify opportunities for brands to be featured in industry publications, trend reports, gift guides, seasonal round-ups, awards, and editorial calendars.
- Develop influencer marketing campaigns and manage collaborations with creators, ambassadors, and content partners.
- Identify and execute partnerships with complementary brands, retailers, cafés, hotels, events, festivals, exhibitions, and cultural platforms.
- Develop and manage content calendars across marketing channels, ensuring consistency in brand messaging and campaign execution.
- Coordinate with designers, copywriters, photographers, videographers, printers, event vendors, and external agencies to deliver marketing initiatives.
- Support social media campaigns by planning launches, collaborations, giveaways, contests, and community engagement activities.
- Research consumer trends, cultural moments, seasonal opportunities, and competitor activities to identify new avenues for brand visibility.
- Explore opportunities for speaking engagements, panel discussions, trade shows, design weeks, food festivals, beauty expos, and other industry events for client brands.
- Monitor media coverage, campaign performance, influencer collaborations, and event outcomes, and prepare post-campaign reports and recommendations.
- Ensure all marketing and communication activities align with each client's brand strategy, positioning, and visual identity.
Qualifications & Experience:
- 2–5 years of experience in brand marketing, PR, communications, events, or integrated marketing, preferably within a branding agency, creative agency, PR firm, or consumer brand.
- Strong understanding of marketing, communications, public relations, social media, and experiential marketing.
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