Job Title: Café Marketing & Content Executive
Role Overview
We’re looking for a hands-on marketing person who can create engaging visual content, manage our café’s social presence, and keep us ahead of nearby competition. This role blends creativity with on-ground execution—someone who can both plan and shoot.
Key Responsibilities
1. Content Creation (Photos & Reels)
Plan and execute high-quality photoshoots of food, beverages, and café ambiance
Create short-form video content (Instagram Reels, etc.) with strong hooks and storytelling
Ensure consistent visual style aligned with the café’s brand
Edit photos and videos for daily/weekly posting
2. Creative Concepts
Develop fresh, trend-driven ideas for food reels and campaigns
Suggest new ways to present dishes visually (plating, angles, themes)
Work with the kitchen team to highlight best-selling and new items
Keep up with current social media trends and adapt them to the café
3. Social Media Management
Manage Instagram (posting, captions, hashtags, engagement)
Maintain a content calendar
Respond to comments and DMs in a timely manner
Track performance (views, reach, engagement) and improve content accordingly
4. Competitor & Area Research
Regularly visit or monitor nearby cafés/restaurants
Track what competitors are doing in terms of:
Offers & promotions
Content style and trends
Pricing and menu highlights
Suggest actionable ideas to stay competitive and relevant
5. Campaigns & Promotions
Plan and execute small campaigns (festivals, new menu launches, offers)
Collaborate with influencers or local creators when needed
Assist in in-store branding ideas (menu design, posters, etc.)
Requirements
Experience in social media marketing or content creation (F&B preferred)
Strong skills in mobile photography & videography
Basic editing skills (apps like InShot, CapCut, Lightroom, etc.)
Creative mindset with attention to detail
Comfortable visiting nearby locations for research
Self-driven and able to execute ideas independently
Nice to Have
Experience working with cafés or restaurants
Understanding of food styling
Network of local influencers
Success in This Role Looks Like
Consistent, high-quality content posted weekly
Growth in followers and engagement
Viral or high-performing reels
Clear differentiation from nearby competitors
If you want, I can tailor this further for:
A budget hire vs experienced marketer
A freelancer/part-time role
Or make it more strict KPI-driven (numbers-focused)