Universal Business School
Website:
universalai.in
Job details:
Reports To: Head – Marketing (UG): Office: Sion, Mumbai
Role Purpose: The University Marketing Outreach Specialist leads strategic, mission-aligned outreach to high schools & junior colleges across Maharashtra and neighbouring states to promote UAI’s UG programs. The role focuses on building durable relationships with school counsellors, educators, Test Prep centers & prospective students; delivering compelling messaging; coordinating events that position UAI as a premier choice for undergraduate study in AI, Computer science, Engineering, Management, Sports sciences, design, Sound & music and Psychology (liberal arts).
Key Responsibilities
· Regional Outreach Strategy and Partnerships
o Develop & execute a 12–18 month outreach plan targeting high schools, technical schools and junior colleges across Maharashtra and adjacent states (e.g., Goa, Gujarat, Madhya Pradesh as applicable).
o Build & maintain partnerships with school districts, Test Prep / career centers; serve as the primary university contact for key school partners in the region.
o Represent the university at regional education fairs, campus discovery events (virtual and on-site at key partner locations), and partner site visits; coordinate VIP campus tours for prospective students, counsellors, principals, and teachers.
· Marketing and Communications
o Create regionally resonant outreach materials and messaging for diverse student populations.
o Produce and manage content that supports UG recruitment in school channels: brochures, presentations, digital assets, social media, and email campaigns tailored to the region.
o Collaborate with Admissions, Financial Aid, Programs, and Student Support to ensure consistent, accurate information across touchpoints.
· Events and Programs
o Plan and execute on-site and virtual events for prospective students & families (target audience: 9th–12th graders, parents/guardians, counsellors) including campus tours, discovery days, counselling workshops, AI/tech bootcamps, & summer programs.
o Organize outreach initiatives like classroom presentations, college fairs, speaker series & overnight visits; track outcomes and follow up with leads.
· Lead Generation and Pipeline Management
o Generate qualified inquiries and applications by engaging school-based audiences and delivering effective, regionally tailored calls-to-action.
o Use CRM and enrolment systems to track interactions, follow-ups, & progression through the funnel; maintain accurate records of school partnerships and outreach activities.
o Collaborate with Admissions Operations to align regional outreach with recruitment goals and timelines.
· Compliance and Partnerships
o Ensure outreach practices comply with FERPA, privacy policies, and university guidelines.
o Build relationships with community organizations, STEM/AI education programs, and pre-college pathways to broaden access in the region.
· Analytics and Reporting
o Define and monitor KPIs (e.g., number of active partnerships, regional outreach events, inquiries generated, applications initiated from regional schools, campus tours, yield rates from partner schools).
o Prepare regular regional reports for leadership highlighting progress, ROI, and recommendations for program adjustments.
· Collaboration and Cross-Functional Work
o Partner with Marketing Communications for branding; work with Admissions for funnel management; coordinate with Academic departments to highlight programs and pathways.
o Support student ambassadors and regional mentors who participate in outreach activities.
· Qualifications
o Education: Bachelor’s degree required (relevant fields: Marketing, Communications, Education, Public Relations, Business, or related). Master’s degree a plus.
o Experience: 2–4+ years in marketing, outreach, admissions, enrolment management; experience working with high schools or youth-focused programs preferred; regional outreach experience in Maharashtra or western India is a plus.
o Language: Proficiency in English; regional language proficiency (Marathi, Hindi) is highly desirable.
o Communication: Excellent written and verbal communication skills; experience delivering engaging presentations to diverse audiences.
o Relationship Building: Demonstrated ability to build partnerships with schools, educators, and community organizations.
o Travel: Willingness to travel across Maharashtra and neighboring states as required (percentage dependent on geography).
o Tech Proficiency: Comfortable with CRM systems, marketing automation tools, and MS Office (Excel and PowerPoint. Basic graphic design or video editing skills a plus.
· Desired Skills and Competencies
o Persuasion and storytelling: Ability to craft compelling narratives about undergraduate programs and AI-focused career pathways.
o Public speaking and facilitation: Confidence presenting to groups of students, parents, and educators.
o Data-informed decision-making: Ability to analyze outreach metrics and adjust strategies accordingly.
o Regional market insight: Understanding of Maharashtra's education landscape, school calendars, and entrance exam timelines (e.g., state-level exams, if relevant).
o Collaboration: Team-oriented with cross-functional collaboration skills.
o Customer service mindset: Strong responsiveness to partner schools and inquiries.
· Performance Metrics
o Number of active regional school partnerships established and maintained.
o Regional outreach events conducted and attendance metrics.
o Inquiries generated from school-based channels and conversion to applications.
o Campus tours and discovery visits conducted in the region.
o Conversion rate from inquiries to applications and to enrolment for regional leads.
o Partner satisfaction scores and qualitative feedback from school contacts.
· Work Environment and Schedule
o Hybrid role: primarily office-based with travel to partner schools and events across Maharashtra and neighbouring states.
o Flexible scheduling to accommodate after-school and weekend events; some early mornings or evenings may be required.
· How to Apply
o Submit resume, a cover letter detailing your regional outreach experience and approach to engaging school communities across Maharashtra, and 2 professional references.
o Include a brief example of a successful regional outreach activity you led (goal, implementation, results).
o Universal AI University is an equal opportunity employer with zero discrimination.
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