Vibrant Publishers
Website:
vibrantpublishers.com
Job details:
POSITION: Marketing Manager with Publishing Experience
About UsVibrant Publishers is an independent U.S. publisher of academic and test preparation books, dedicated to making learning accessible and practical. With a strong presence in business, technology, and test preparation, our books are trusted by students, educators, and professionals worldwide. We are seeking a Marketing Manager to drive our marketing and communications strategy, lead campaigns, and manage a small team, including Marketing & PR Executives.
Job SummaryThe Marketing Manager will be responsible for planning, implementing, and overseeing marketing strategies to strengthen Vibrant Publishers’ brand presence, expand market reach, and drive sales growth. This role requires a blend of strategic thinking, creativity, and hands-on execution, along with team management skills.
Key ResponsibilitiesStrategy & Planning
- Develop and implement comprehensive marketing strategies to promote books across domestic and international markets.
- Define positioning, messaging, and go-to-market strategies for new and existing titles.
- Monitor competitor activities and industry trends to adapt strategies.
Team Leadership
- Lead, mentor, and supervise the Marketing & PR Executive and interns.
- Oversee execution of day-to-day marketing tasks, ensuring alignment with strategy.
- Coordinate with authors, professors, influencers, and external vendors.
Campaign & PR Management
- Manage digital and offline marketing campaigns, including social media, email, SEO/SEM, and events.
- Build relationships with professors, institutions, and industry professionals to expand reach.
- Plan and execute PR initiatives to enhance brand visibility and reputation.
Collaboration & Reporting
- Work closely with Sales, Editorial, and Design teams to align campaigns with organizational goals.
- Track KPIs, prepare marketing reports, and present outcomes to Directors.
- Ensure consistency of brand voice across all communication platforms.
Requirements- Bachelor’s degree in Marketing, Business Administration, Communications, or related field. Master’s preferred.
- 3–5 years of marketing experience, with at least 2 years in a managerial role.
- Proven experience in digital marketing, content marketing, and PR management.
- Strong leadership and project management skills.
- Excellent communication and interpersonal abilities.
- Proficiency in Google Suite, MS Office, CRM tools, and digital marketing platforms.
- Must Have Book Publishing,Academic Publishing, Ed Tech or Education Sector Marketing.
What We Offer- Competitive annual salary in the range of ₹2,00,000 – ₹7,00,000, based on experience.
- Opportunity to shape marketing strategy for a growing publishing house.
- Exposure to international markets and global publishing trends.
- A collaborative and growth-oriented environment.
How to Apply: CLICK TO APPLY- https://forms.gle/7GyLCeHob9AKwEc47
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