ETS
Website:
ets.org
Job details:
About ETS
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.
Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide
Position Summary:
Lead the execution of integrated brand and student marketing initiatives across India to increase awareness, consideration and engagement for TOEFL & GRE. The role will own end-to-end execution of brand campaigns, creator ecosystem, student communities, social media, offline activations, content production and partner marketing, working closely with internal stakeholders, agencies and regional partners.
Key Responsibilities
1. Brand Campaign Execution
- Execute integrated marketing campaigns aligned with regional priorities.
- Localize global brand campaigns for India
- Drive destination-led marketing initiatives across key corridors.
- Ensure consistency of brand messaging and visual identity.
2. Social Media & Content Marketing
- Manage social media content calendars and publishing.
- Execute Instagram Live, YouTube Live and LinkedIn Live series.
- Coordinate content production, reels and short-form videos.
- Drive always-on community engagement.
3. Creator & Influencer Marketing
- Build and manage creator partnerships.
- Execute creator campaigns across student, alumni and destination creators.
- Manage influencer briefs, contracts, and performance.
- Repurpose creator content across marketing channels.
4. Student Community & Campus Marketing
- Lead student engagement initiatives.
- Manage campus ambassador programs.
- Manage B2C activations, college events and student experiences.
5. Brand Content & Production
- Manage photo/video shoots.
- Lead content programs.
- Coordinate campaign creative development.
- Develop marketing collaterals and branded assets.
6. Partnerships & Agency Management
- Manage creative, production, and event agencies.
- Coordinate with universities, counselors and partners on co-branded initiatives.
- Drive execution with external vendors within timelines and budgets.
7. Project & Marketing Operations
- Manage campaign calendars and execution timelines.
- Coordinate cross-functional stakeholders.
- Track deliverables across agencies and partners.
- Ensure timely execution of marketing initiatives.
Preferred Required Experience:
- Upto 10 years of experience, lead from the front, can work in IC role, strong in follow-up and follow through
- Study abroad / Education / EdTech experience
- FMCG/FMCD/Cosmetic experience
- Youth marketing experience
- Campus marketing experience
- Creator economy exposure
- Experience managing multiple agencies
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