IAssess Consultants LLP
Website:
iassess.in
Job details:
Role - Marketing Manager
Experience – 9+ years
Education – MBA Marketing
Location -
Vadodara Only
Job Overview
We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.
Key Responsibilities
- Marketing Strategy & Execution (Core Responsibility)
- Develop and execute quarterly and annual marketing plans.
- Plan and implement campaigns for product promotion, lead generation, and brand building.
- Ensure consistent branding and messaging across all channels.
- Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.
- Digital Marketing (Part of the Role)
PPC & Lead Generation
- Plan, manage, and optimise Google Ads and other paid campaigns.
- Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.
- Develop effective ad copies and assist with landing page enhancements.
SEO & Website Management
- Implement on-page/off-page SEO strategies to improve organic search visibility.
- Conduct keyword research, optimise content, and review analytics.
- Coordinate with design/content teams to ensure SEO standards are met.
- Brand, Content & Communication
- Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies, videos, and presentations.
- Maintain brand guidelines and ensure cohesive communication across the organisation.
- Work with internal and external creative teams for design and content execution.
- Exhibitions, Events & Offline Marketing
- Lead planning and execution of marketing for exhibitions and trade shows.
- Support stall layout planning, branding materials, and event promotions.
- Manage lead handling and coordination before, during, and after events.
- Lead Management & CRM Collaboration
- Ensure prompt assignment of incoming leads to the respective territory managers.
- Track lead flow, progress, and campaign effectiveness.
- Work closely with the sales team to improve follow-up quality and conversion tracking.
- Market Research & Data Management
- Conduct competitive research, pricing insights, and industry analysis.
- Prepare scraping data and market intelligence reports.
- Support management with MIS and performance dashboards.
- Performance Analysis & Reporting
- Monitor marketing KPIs across both digital and offline activities.
- Prepare regular performance reports with insights and improvement suggestions.
- Conduct A/B tests and track results for continuous optimisation.
Skills & Tools (Self-assessment Guide & Searchable Keywords)
To help candidates self-assess and improve searchability, please indicate your proficiency for each listed item as Basic / Intermediate / Advanced. Use these keywords when searching or applying.
Core Competencies
- Strategic marketing planning
- Campaign management (digital & offline)
- Brand management & communication
- Lead generation and nurture
- Event & exhibition marketing
- Cross-functional collaboration (sales, product)
- Data analysis, reporting & KPI-focused optimisation
- Copywriting and creative direction
Technical Tools & Platforms
- Paid advertising: Google Ads, Bing Ads, LinkedIn Ads
- Analytics: Google Analytics, Google Search Console
- SEO tools: SEMrush, Ahrefs, Moz (or equivalent)
- Website/CMS: WordPress, other CMS platforms
- CRM systems: Salesforce, HubSpot, Zoho CRM (or equivalent)
- Email & automation: Mailchimp, HubSpot, ActiveCampaign (or equivalent)
- Social media platforms: LinkedIn, Facebook, Instagram
- Office & productivity: MS Office (Excel, PowerPoint)
- A/B testing & landing page tools: Optimizely, Google Optimize (or equivalent)
Certifications & Preferred Qualifications (searchable)
- Google Ads and Google Analytics certifications
- Certified Digital Marketing, SEO, or similar credentials
Search Keywords: PPC, Google Ads, SEO, Google Analytics, Search Console, WordPress, CRM, Lead Generation, B2B Marketing, Event Marketing, LinkedIn Marketing, Email Automation
Self-assessment template (example): Google Ads: Advanced | SEO: Intermediate | Google Analytics: Advanced | WordPress: Intermediate
Requirements
- 9+ years of experience in marketing (preferably B2B).
- Proven ability to independently manage end-to-end marketing activities with high ownership.
- Excellent communication, planning, and coordination skills.
- Strong understanding of digital marketing fundamentals (PPC, SEO, analytics).
- Ability to manage multiple projects and meet deadlines.
Desirable Skills
- Hands-on experience with LinkedIn, Facebook, and Instagram marketing.
- Familiarity with email marketing tools and automation platforms.
- Creative thinking, copywriting ability, and content strategy experience.
- Google Ads/Analytics certifications are an added advantage.
Qualifications
- Degree in Marketing, Business, Communications, IT, or a related field.
Skills: websites,social media,marketing manager,content,email campaigns,seo,digital marketing,digital,google,lead generation,ppc,google ads,crm
Click on Apply to know more.