Britts Imperial University College
Website:
brittsimperial.com
Job details:
The Marketing Manager is responsible for planning, directing, and ensuring the delivery of all marketing activities across two education delivery models — BIGNxt Education (online EdTech platform) and BIG Academy KSA (on-campus programme). The incumbent leads a team comprising content developers, performance marketers, SEO specialists, and outreach personnel, and is accountable for the team's collective output against defined targets.
RESPONSIBILITIES
A. Team Management & Execution Oversight
• Plan, brief, and assign marketing tasks across the team on a weekly and monthly basis
• Review all deliverables — campaigns, content, and reports — before publication or submission
• Monitor team progress against timelines and intervene promptly to resolve bottlenecks
• Conduct regular one-on-one meetings and quarterly performance reviews with team members
• Identify skill gaps within the team and coordinate relevant training or upskilling
B. Performance Marketing
• Oversee paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms
• Review campaign performance weekly; direct the team to optimise ROAS, CPL, and conversion rates
• Approve creatives, audience targeting, and budget allocation before campaign launch
• Ensure all paid marketing activity stays within the approved monthly budget
C. Content Strategy & Quality
• Own and maintain the content calendar for both BIGNxt and BIG Academy KSA
• Ensure content covers all funnel stages — awareness, consideration, and conversion
• Review and approve all content before it is published across any channel
• Maintain brand voice consistency and EdTech-relevant messaging across all output
D. SEO & Organic Growth
• Guide the SEO team in aligning keyword strategy to programme offerings and target audiences
• Review monthly SEO performance reports and direct priorities accordingly
• Ensure technical SEO health is monitored and issues are actioned promptly
• Connect SEO insights to the content team's planning and editorial calendar
E. Collaborations & Event Marketing
• Identify and approve collaborators including influencers, academic institutions, and media partners
• Oversee the outreach team's partnership pipeline and ensure agreements are clearly documented
• Direct marketing efforts around events, open days, and programme launches
• Track and report on referral, affiliate, and co-marketing campaign performance
F. Reporting & CEO Alignment
• Submit a weekly marketing pulse report to the CEO every Monday
• Prepare and present a comprehensive monthly KPI performance report by the 5th of each month
• Ensure the team's work plan reflects all CEO-approved marketing priorities
• Escalate risks, underperformance, or resource constraints to the CEO in a timely manner
QUALIFICATIONS & EXPERIENCE
- Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or postgraduate qualification is an advantage.
- Minimum 5 years of marketing experience, with at least 2 years in a managerial or team-lead role.
- Demonstrated experience in marketing for an EdTech company, online learning platform, or education institution. Must have handled student acquisition, lead generation, and enrolment-driven campaigns.
- Must have managed marketing for both online (digital/remote) and on-campus (physical) education delivery models.
- Proficiency in overseeing paid campaigns across Google Ads, Meta Ads, and LinkedIn. Ability to review and interpret campaign data, guide optimisation, and manage budgets.
- Experience managing a content team; ability to plan, review, and quality-check content output across blogs, social media, emailers, and digital collateral.
- Working knowledge of SEO principles including on-page, off-page, and technical SEO. Must be able to review SEO reports and guide the specialist team.
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