RBK Educational Institutions
Website:
rbkei.org
Job details:
Role Description
We are looking for an experienced Marketing Manager to drive marketing initiatives for Kanakia Realty’s real estate projects. The role will be responsible for developing and executing project marketing strategies, generating qualified leads and working closely with appointed sales mandate firms to support achievement of project sales targets.
Key Responsibilities
- Project Marketing & Strategy
- Develop and execute marketing strategies for residential and commercial real estate projects.
- Plan project launches, campaigns, promotions and customer engagement initiatives.
- Understand market trends, competition and customer profiles to strengthen project positioning.
- Align marketing activities with project sales objectives.
- Sales & Mandate Firm Coordination
- Work closely with appointed sales mandate firms to align marketing and sales strategies.
- Track leads, site visits, bookings, sales numbers and campaign performance.
- Review sales feedback and market insights to improve marketing campaigns and communication.
- Coordinate with mandate partners to ensure effective utilisation of leads and marketing spends.
- Prepare regular marketing and sales performance reports for management.
- Digital & Performance Marketing
- Plan and manage digital campaigns across Google, Meta and other relevant platforms.
- Drive lead generation while monitoring lead quality, conversion and cost per lead.
- Analyse campaign performance and optimise spends to improve ROI.
- Manage project websites, social media and other digital channels.
- Brand & Creative Management
- Ensure consistent communication of the Kanakia Realty brand across projects and platforms.
- Manage brochures, digital creatives, hoardings, presentations and other marketing collateral.
- Coordinate with creative, media, digital and PR agencies to ensure timely execution.
- Agency & Budget Management
- Manage external marketing, media, creative, digital and PR agencies.
- Plan and execute ATL/BTL activities, events and project activations.
- Manage marketing budgets and monitor spends and ROI.
Key Requirements
- Qualification: MBA / PGDM in Marketing or equivalent.
- Experience: 6–10 years, preferably with a reputed real estate developer.
- Strong experience in real estate/project marketing and lead generation.
- Experience coordinating with sales teams, channel partners or mandate sales firms.
- Strong understanding of digital marketing, branding, media and campaign management.
- Good analytical, communication and stakeholder-management skills.
- Commercially driven with a strong focus on lead generation, conversions, sales numbers and ROI
Skills: real estate,campaigns,branding,performance marketing,marketing,lead generation,digital
Click on Apply to know more.
