PINKCITY JEWELHOUSE P. LTD.
Website:
pinkcityindia.com
Job details:
Job Description: Marketing Manager - Global Fashion Brand Launch
Job Title: Marketing Manager - Global Fashion Brand Launch Company: Pinkcity Jewelhouse
Reports to: Head of New Ventures
About Pinkcity Jewelhouse
For over four decades, Pinkcity Jewelhouse has been a global leader in jewelry manufacturing, trusted by the world's most iconic brands for our commitment to craftsmanship, quality, and innovation. Headquartered in Jaipur, our state-of-the-art facilities and vertically integrated operations have set the standard for excellence. We are now embarking on our most exciting chapter yet: a strategic partnership to launch a legendary global fashion brand in the Indian market. This is a ground-floor opportunity to build a category-defining business within a stable, world-class organization.
The Opportunity: The Role
We are seeking a dynamic, creative, and results-driven Marketing Manager to lead the go- to-market strategy for this landmark initiative. You will be the brand's chief storyteller and architect of its launch in India, responsible for translating a rich, 80-year global heritage into a narrative that captivates the modern Indian consumer.
This is not a typical marketing role. You will be a founding member of a new business unit, blending the agility of a startup with the resources of a global powerhouse. You will build the brand from the ground up, from defining its digital voice to creating unforgettable consumer experiences. If you are a passionate marketer who thrives on building brands that people love and talk about, this is your moment.
What You Will Do: Key Responsibilities
The Marketing Manager will be the central pillar of our brand launch, owning the 360- degree marketing strategy. Your key role is to create desire, build community, and drive growth.
Brand Strategy & Go-to-Market: Develop and execute the comprehensive launch strategy, including brand positioning, consumer segmentation, and budget allocation to achieve aggressive growth targets.
Digital & Social Media Leadership: Own the brand’s digital ecosystem, with a primary focus on building a powerful, aspirational presence on Instagram. Develop a content strategy that is editorial, trend-led, and highly engaging.
PR & Influencer Marketing: Cultivate relationships with key media, editors, and a curated network of influencers (fashion, beauty, lifestyle) to build brand credibility and cultural relevance. Drive the narrative that positions us as India's new fashion jewelry authority.
Campaign Management: Lead the planning and execution of seasonal product "drops" aligned with the global fashion calendar, creating urgency and driving repeat purchases through integrated campaigns.
Consumer Experience: Obsess over the customer journey, from the "unboxing experience" to in-store activations. Ensure every touchpoint reflects the brand's premium, Parisian-inspired DNA.
Performance Marketing: Oversee paid media strategies (social, search, display) to drive traffic, conversion, and customer acquisition, while maintaining a strong brand- first approach.
Cross-Functional Collaboration: Work seamlessly with our design, product, and sales teams to ensure the brand's story is consistently told across all channels.
Who You Are: The Ideal Candidate
We are looking for a candidate who lives and breathes fashion and culture, with a proven track record of building buzzworthy brands.
Experience: 5-8 years of progressive marketing communications (MarCom) experience in fashion, cosmetics, beauty, or premium consumer lifestyle brands.
Proven Launcher: You have a demonstrable track record of successfully launching new brands or major product lines in the Indian market.
Digital Native: You are an expert in Instagram-first brand building, content creation, and influencer marketing. You know how to create a feed that people want to follow.
Master Storyteller: You can craft compelling narratives that connect with consumers on an emotional level. You have an exceptional eye for visual aesthetics and a strong point of view on what makes a brand cool.
Strategic & Scrappy: You can think big-picture and develop a long-term strategy, but you aren't afraid to roll up your sleeves and execute with an entrepreneurial mindset.
Data-Informed: You use data and consumer insights to make smart decisions but trust your creative instincts to build the brand.
Educational Background: Bachelor's or Master's degree in Marketing, Communications, or a related field.
Why You Should Join Us
Build a Legacy: This is a rare opportunity to be at the forefront of launching a globally renowned fashion brand in one of the world's most exciting markets.
High Impact: As a key leader in a new venture, your work will directly shape the brand's trajectory and success.
Global Exposure: Collaborate with international brand partners while leveraging the deep manufacturing expertise of Pinkcity Jewelhouse.
Entrepreneurial Culture: Enjoy the autonomy and agility of a startup, backed by the stability and resources of an industry leader.
Career Growth: This high-visibility role offers a fast-track career path within our expanding retail division.
Location: JaipurRajasthan
JobType: Onsite
Only candidates who are ready to join immediately should apply.
Pinkcity Jewelhouse is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Click on Apply to know more.