PINKCITY JEWELHOUSE P. LTD.
Website:
pinkcityindia.com
Job details:
Marketing Manager - Global Fashion Brand Launch
Job Title: Marketing Manager - Global Fashion Brand Launch
Company: Pinkcity Jewelhouse Pvt. Ltd.
Reports to: Head of New Ventures
About Pinkcity Jewelhouse
For over four decades, Pinkcity Jewelhouse has been a global leader in jewelry
manufacturing, trusted by the world's most iconic brands for our commitment to
craftsmanship, quality, and innovation. Headquartered in Jaipur, our state-of-the-art
facilities and vertically integrated operations have set the standard for excellence. We are
now embarking on our most exciting chapter yet: a strategic partnership to launch a
legendary global fashion brand in the Indian market. This is a ground-floor opportunity to
build a category-defining business within a stable, world-class organization.
The Opportunity: The Role
We are seeking a dynamic, creative, and results-driven Marketing Manager to lead the goto-
market strategy for this landmark initiative. You will be the brand's chief storyteller and
architect of its launch in India, responsible for translating a rich, 80-year global heritage
into a narrative that captivates the modern Indian consumer.
This is not a typical marketing role. You will be a founding member of a new business unit,
blending the agility of a startup with the resources of a global powerhouse. You will build
the brand from the ground up, from defining its digital voice to creating unforgettable
consumer experiences. If you are a passionate marketer who thrives on building brands
that people love and talk about, this is your moment.
What You Will Do: Key Responsibilities
The Marketing Manager will be the central pillar of our brand launch, owning the 360-
degree marketing strategy. Your key role is to create desire, build community, and drive
growth.
• Brand Strategy & Go-to-Market: Develop and execute the comprehensive launch
strategy, including brand positioning, consumer segmentation, and budget allocation
to achieve aggressive growth targets.
• Digital & Social Media Leadership: Own the brand’s digital ecosystem, with a
primary focus on building a powerful, aspirational presence on Instagram. Develop a
content strategy that is editorial, trend-led, and highly engaging.
• PR & Influencer Marketing: Cultivate relationships with key media, editors, and a
curated network of influencers (fashion, beauty, lifestyle) to build brand credibility and
cultural relevance. Drive the narrative that positions us as India's new fashion jewelry
authority.
• Campaign Management: Lead the planning and execution of seasonal product "drops"
aligned with the global fashion calendar, creating urgency and driving repeat purchases
through integrated campaigns.
• Consumer Experience: Obsess over the customer journey, from the "unboxing
experience" to in-store activations. Ensure every touchpoint reflects the brand's
premium, Parisian-inspired DNA.
• Performance Marketing: Oversee paid media strategies (social, search, display) to
drive traffic, conversion, and customer acquisition, while maintaining a strong brandfirst
approach.
• Cross-Functional Collaboration: Work seamlessly with our design, product, and sales
teams to ensure the brand's story is consistently told across all channels.
Who You Are: The Ideal Candidate
We are looking for a candidate who lives and breathes fashion and culture, with a proven
track record of building buzzworthy brands.
• Experience: 5-8 years of progressive marketing communications (MarCom) experience
in fashion, cosmetics, beauty, or premium consumer lifestyle brands.
• Proven Launcher: You have a demonstrable track record of successfully launching new
brands or major product lines in the Indian market.
• Digital Native: You are an expert in Instagram-first brand building, content creation,
and influencer marketing. You know how to create a feed that people want to follow.
• Master Storyteller: You can craft compelling narratives that connect with consumers
on an emotional level. You have an exceptional eye for visual aesthetics and a strong
point of view on what makes a brand cool.
• Strategic & Scrappy: You can think big-picture and develop a long-term strategy, but
you aren't afraid to roll up your sleeves and execute with an entrepreneurial mindset.
• Data-Informed: You use data and consumer insights to make smart decisions but trust
your creative instincts to build the brand.
• Educational Background: Bachelor's or Master's degree in Marketing,
Communications, or a related field.
Why You Should Join Us
• Build a Legacy: This is a rare opportunity to be at the forefront of launching a globally
renowned fashion brand in one of the world's most exciting markets.
• High Impact: As a key leader in a new venture, your work will directly shape the brand's
trajectory and success.
• Global Exposure: Collaborate with international brand partners while leveraging the
deep manufacturing expertise of Pinkcity Jewelhouse.
• Entrepreneurial Culture: Enjoy the autonomy and agility of a startup, backed by the
stability and resources of an industry leader.
• Career Growth: This high-visibility role offers a fast-track career path within our
expanding retail division.
Location: Jaipur Rajasthan
Job Type: Onsite
Only candidates who are ready to join immediately should apply.
Click on Apply to know more.