Website:
profileconsultants.net
Job details:
CLIENT: Premium gourmet and condiments brand into Cooking Pastes,Sauces, Ketchup, Puree, Peanut Butter etc. Looking for experienced Brand Marketeer with a proven track record of developing and executing successful brand strategies in FMCG, D2C,Food Service sector.
Role Overview
Drive end-to-end B2C growth for the product range by leading branding,product positioning, digital demand generation to pave the path across General Trade (GT), Modern Trade (MT), and E-commerce / Quick Commerce platforms.
Key Result Areas:
- Lead the overall product and brand marketing for a premium food brand.
- Create GTM plans.
- Define target market,identify key channels,develop marketing collaterals,trade schemes.
- Direct brand positioning thru performance marketing across marketplaces.
- Content Creation & developing engaging content for various platforms, driving brand engagement.
- Responsible for product positioning, product awareness, product visibility through brand building activities.
- Represented the brand at key global trade expos including Gulf Food, Anuga, SIAL,
World Food India, Indus Food enhancing brand visibility in the international market
- Develope trade schemes, marketing collateral, and targeted positioning to strengthen market share.
.
Incumbent profile:
- Marketing professional with 8 years experience in driving brand growth, product innovation, and retail excellence in Food & Beverage, FMCG, and QSR industries.
- Proven success in launching new brands
- Skilled in market analysis, trend identification, consumer insights, and competitor
benchmarking to design targeted marketing plans.
ANNUAL COMPENSATION: 20-25LPA
Queries:
Anoop Sinha, Director, PROFILE HR CONSULTANTS PVT LTD
<career@profileconsultantsindia.com>
Cell-9773520069
Click on Apply to know more.