Website:
persolapac.com
Job details:
Marketing Manager – Stroke
Role Overview
We are seeking an experienced Marketing Manager – Stroke to lead the strategic development and execution of marketing initiatives for the Stroke portfolio. The role is responsible for driving brand growth through effective product lifecycle management, market insights, customer engagement, and successful product launches. The incumbent will work closely with cross-functional teams including Medical Affairs, Sales, Regulatory, Market Access, Supply Chain, and Commercial Excellence to maximize business performance while delivering value to healthcare professionals and patients.
The ideal candidate should have strong experience in pharmaceutical brand management, preferably within CNS/Neurology, with the ability to translate market insights into impactful marketing strategies that accelerate brand growth.
Key Responsibilities
- Develop and execute annual brand strategies, tactical plans, and marketing initiatives aligned with business objectives.
- Own the end-to-end product lifecycle, including brand planning, positioning, forecasting, pricing support, and portfolio optimization.
- Lead new product launches by developing launch strategies, promotional campaigns, training plans, and go-to-market initiatives.
- Analyze market dynamics, competitive landscape, prescription trends, and customer insights to identify growth opportunities.
- Build compelling scientific and promotional communication materials for healthcare professionals.
- Design and implement omnichannel marketing campaigns using digital, field-force, and customer engagement platforms.
- Partner with Medical Affairs to ensure scientific accuracy and compliance of promotional materials.
- Develop and maintain strong relationships with Key Opinion Leaders (KOLs), neurologists, stroke specialists, and relevant medical societies.
- Plan and execute advisory boards, CMEs, conferences, symposiums, and scientific engagement programs.
- Collaborate closely with Sales teams to ensure effective execution of marketing strategies and achievement of business objectives.
- Conduct regular field visits to gather customer insights, assess campaign effectiveness, and support commercial teams.
- Monitor brand performance through sales analytics, market share, ROI, and key performance indicators, implementing corrective actions where required.
- Manage marketing budgets efficiently while ensuring optimal return on investment.
- Coordinate with Regulatory, Supply Chain, Market Access, Legal, and Commercial Excellence teams to support timely product availability and successful commercialization.
- Lead sales force capability-building initiatives through product training, brand communication, and marketing workshops.
- Ensure all marketing activities comply with internal policies, industry regulations, and ethical standards.
Preferred Candidate Profile
- Bachelor's degree in Pharmacy (B.Pharm); MBA/PGDM in Marketing or Pharmaceutical Management preferred.
- 5–12 years of pharmaceutical marketing experience with significant exposure to Brand/Product Management.
- Current or recent experience in CNS/Neurology therapy area; Stroke experience is highly preferred.
- Demonstrated experience in product launches, brand lifecycle management, and strategic marketing.
- Strong understanding of pharmaceutical market dynamics, customer segmentation, and competitive analysis.
- Experience in KOL management, scientific engagement, and cross-functional stakeholder collaboration.
- Excellent analytical, communication, presentation, and leadership skills.
- Proficiency in digital marketing, market research tools, and data-driven decision making.
Job Posted By-Akanksha Sharma
akanksha.sharma@persolapac.com
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