We360.ai
Website:
we360.ai
Job details:
Job Title: Marketing Manager – B2B SaaS
Company: we360.ai
Location: Bhopal (Work From Office)
About the Company
we360.ai is a fast-growing B2B SaaS platform that helps organizations improve workforce productivity, performance visibility, and operational efficiency through intelligent analytics solutions.
Role Overview
We are looking for a dynamic Marketing Manager who will lead and execute marketing strategies to generate qualified leads, strengthen brand positioning, and drive growth for our B2B SaaS product.
Key Responsibilities
Develop and execute B2B SaaS marketing strategies to generate inbound and outbound leads.
Plan and manage digital marketing campaigns across LinkedIn, Google, email, and other channels.
Work closely with the sales team to drive marketing-qualified leads (MQLs).
Manage content marketing, including blogs, case studies, webinars, and whitepapers.
Plan and promote events, webinars, and LinkedIn campaigns to increase brand visibility.
Monitor campaign performance and optimize marketing ROI using analytics tools.
- Manage website, SEO, and paid marketing initiatives to increase traffic and conversions.
- Build partnerships and collaborations to expand market reach.
Requirements
3–6 years of experience in B2B marketing, preferably in SaaS or tech companies.
Strong understanding of digital marketing, demand generation, and lead generation.
Experience in LinkedIn marketing, email campaigns, and marketing automation tools.
Excellent communication and content planning skills.
- Ability to work in a fast-paced startup environment.
Preferred Skills
Experience with SaaS product marketing.
Knowledge of SEO, performance marketing, and marketing analytics tools.
- Experience organizing webinars and industry events.
What We Offer
- Opportunity to work with a fast-growing SaaS startup
- High ownership and leadership exposure
- Collaborative and innovation-driven work culture
Click on Apply to know more.