Website:
zeqon.co.in
Job details:
Location: Mumbai (Travel as required)
Experience: 8–12+ Years
Industry Preference
Luxury Interiors | Building Materials | Furniture | Home Decor | Lifestyle | Premium| Luxury Brands
Job Summary
The Senior Marketing Manager will be responsible for developing and executing integrated marketing strategies across all brands under Zeqon International. The role requires a strategic thinker with strong expertise in luxury brand management, digital marketing, content creation, events, public relations, lead generation, and customer engagement.
The ideal candidate should have experience in premium or luxury brands and possess the ability to strengthen brand positioning while driving business growth across B2C segments.
Key Responsibilities
Brand Strategy & Management
- Develop and implement annual marketing strategies for all Zeqon International brands.
- Maintain consistent brand identity across all online and offline channels.
- Position each brand uniquely while maintaining synergy within the Zeqon portfolio.
- Plan product launches and new brand introductions.
Digital Marketing
- Lead digital marketing initiatives across Google, Meta, LinkedIn, Instagram, YouTube, Pinterest, and other relevant platforms.
- Manage SEO, SEM, email marketing, social media, and paid advertising campaigns.
- Monitor campaign performance and optimize ROI.
- Oversee website content, landing pages, and lead generation funnels.
Content & Creative Management
- Develop premium marketing collaterals including brochures, presentations, catalogues, videos, case studies, and brand films.
- Coordinate product photography, videography, and showroom shoots.
- Ensure all creative communication reflects luxury brand standards.
Campaign & Lead Generation
- Design and execute integrated marketing campaigns to generate qualified business leads.
- Support sales teams with marketing tools and promotional activities.
- Track marketing-generated leads and conversion metrics.
PR, Media & Brand Communication
- Build relationships with media houses, architects, interior designers, influencers, and industry associations.
- Plan PR campaigns, press releases, and brand collaborations.
- Enhance brand visibility through publications, awards, and strategic partnerships.
Events & Exhibitions
- Plan and execute exhibitions, product launches, dealer meets, architect events, seminars, and luxury customer experiences.
- Manage branding and communication for all corporate events.
Market Research & Analytics
- Monitor industry trends, competitor activities, and customer insights.
- Prepare monthly marketing dashboards and performance reports.
- Recommend strategies based on market intelligence and campaign analytics.
Vendor & Agency Management
- Manage creative agencies, digital marketing partners, printers, photographers, and media vendors.
- Negotiate commercial terms and ensure timely execution of projects.
Budget Management
- Prepare and manage annual marketing budgets.
- Monitor expenditure and maximize return on marketing investments.
Team Leadership
- Lead and mentor the marketing team.
- Coordinate with Sales, Business Development, Product, CRM, and Management for effective execution.
- Establish KPIs and conduct regular performance reviews.
Key Performance Indicators (KPIs)
- Brand awareness and visibility
- Qualified lead generation
- Marketing ROI
- Digital campaign performance
- Website traffic and conversion rates
- Social media engagement and growth
- Event execution success
- PR coverage and media mentions
- Sales support effectiveness
- Marketing budget adherence
Required Qualifications
- MBA in Marketing, Brand Management, or Business Administration.
- Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
Experience
- 8–12+ years of marketing experience.
- Minimum 3–5 years in luxury, premium retail, interiors, furniture, building materials, lifestyle, or home décor industries.
- Proven experience in managing multiple brands.
Skills & Competencies
- Luxury brand management
- Strategic marketing planning
- Digital marketing and performance campaigns
- Content strategy and storytelling
- Social media management
- PR and media relations
- Event and exhibition management
- CRM and marketing automation
- Budget management
- Data analytics and reporting
- Vendor management
- Leadership and team management
- Excellent communication and presentation skills
Preferred Software Knowledge
- Google Analytics
- Meta Business Suite
- Google Ads
- LinkedIn Campaign Manager
- Canva / Adobe Creative Suite
- CRM Platforms
- Microsoft Office (Excel, PowerPoint)
- Marketing automation tools
Desired Candidate Profile
- Passion for luxury brands and premium customer experiences.
- Strong commercial and analytical mindset.
- Highly creative with excellent attention to detail.
- Ability to manage multiple brands and projects simultaneously.
- Excellent interpersonal and stakeholder management skills.
- Willingness to travel for exhibitions, events, and business development activities.
Skills: digital,campaigns,management,events,digital marketing,communication
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