Universal Group of Institutions
Website:
universalinstitutions.com
Job details:
Company Description Universal Group of Institutions in Karnataka offers innovative undergraduate programs in Commerce, Arts, BSc Environmental Science, BA, B.Com, and a 5-year BA.LLB, uniquely integrated with coaching for IAS, IPS, KAS, CSAT, CLAT, and other competitive examinations. With 23 years of experience, the institution has nurtured more than 6,810 learners and produced top-ranked candidates, including multiple 1st ranks in the KAS examination over the last five years. Its mission is to “Nurture and inspire” the next generation of nation builders and thought leaders by combining academic degrees with civil services preparation. Recognized as one of India’s leading institutes for integrated IAS and IPS training, Universal Group of Institutions offers a structured, outcome-focused learning environment for ambitious students.
Role Description The Marketing Manager role is a full-time, on-site position based in Bengaluru South. The Marketing Manager will develop and implement marketing strategies to promote the institution’s integrated degree and competitive exam programs, including digital campaigns, offline events, and outreach initiatives. Daily responsibilities include planning and executing promotional activities, managing social media presence, coordinating with academic and admissions teams, and monitoring campaign performance. The role also involves building and maintaining relationships with schools, coaching centers, and community organizations, overseeing marketing collateral, and analyzing market trends to refine messaging and positioning. The Marketing Manager will be expected to report on key metrics, manage a marketing budget, and contribute to brand visibility and enrollment growth.
Qualifications
- Candidates should possess skills in marketing strategy development, campaign planning, and brand positioning.
- Candidates should possess skills in digital marketing, including social media management, content marketing, and basic analytics.
- Candidates should possess skills in offline marketing, such as event planning, outreach programs, and relationship building with partner institutions.
- Candidates should possess skills in communication, including clear written and verbal communication and the ability to create persuasive marketing materials.
- Candidates should possess skills in data-driven decision-making, including tracking KPIs, interpreting marketing metrics, and adjusting strategies based on performance.
- Relevant qualifications include a bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree is an advantage.
- Additional beneficial experience includes prior work in education marketing, knowledge of competitive exam coaching markets, and familiarity with the Bengaluru and Karnataka education landscape.
- Candidates should be able to work on-site, collaborate with cross-functional teams, manage multiple projects, and demonstrate strong organizational and time-management skills.
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