Website:
truehealglobal.com
Job details:
- Job Description – Marketing Manager
- Position Marketing Manager
- Company: TrueHeal Global
- Location: Mumbai / Hybrid / Remote
- Experience Required: 2–5 Years in Marketing, Digital Marketing, Performance Marketing or Brand Growth
Key Responsibilities
• Develop and execute integrated marketing strategies aligned with business goals.
• Plan and manage awareness, engagement and lead generation campaigns across digital platforms.
• Build content and campaign strategies for Instagram, Facebook, YouTube, LinkedIn and other relevant channels.
• Coordinate with designers, videographers and content creators to deliver engaging marketing assets. • Create and oversee reels, educational content, promotional campaigns and customer engagement initiatives.
• Manage and optimise Meta Ads campaigns focused on traffic, lead generation and customer acquisition. • Monitor campaign performance metrics including CTR, CPC, CPM, Leads, Engagement and ROAS.
• Analyse audience behaviour, market trends and competitor strategies to improve campaign effectiveness.
• Develop remarketing and customer retention strategies.
• Prepare weekly and monthly marketing performance reports with actionable insights.
• Ensure consistent brand messaging, positioning and visual identity across all communication channels. Required Skills
• Strong understanding of digital marketing, performance marketing and social media strategy. • Hands-on experience with Meta Ads Manager, Instagram Marketing and Facebook Marketing.• Knowledge of Google Analytics, social media insights and campaign analytics tools.
• Understanding of lead generation funnels, audience targeting and paid advertising optimisation. • Basic understanding of SEO, keyword research and content planning.
• Strong copywriting, storytelling and brand communication skills.
• Ability to create engaging marketing campaigns and short-form content ideas.
• Strong communication, analytical and strategic thinking skills.
• Ability to work independently, manage timelines and execute campaigns efficiently.
• Experience working with wellness, healthcare, lifestyle or premium consumer brands is preferred.
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