Website:
sourberryentertainment.com
Job details:
Company: Sourberry Entertainment
Department: Marketing
Employment Type: Full-Time
Location: Bengaluru
About Sourberry Entertainment
Sourberry Entertainment is a premium hospitality and experiential company headquartered in Bengaluru, creating exceptional dining, nightlife, and entertainment destinations. With a vision to redefine hospitality through innovation, creativity, and world-class guest experiences, we're building iconic brands that combine luxury, culture, and unforgettable moments.
As we continue to expand, we're looking for visionary marketing leaders who can build powerful brands, drive customer engagement, and position Sourberry as a benchmark in premium hospitality and entertainment.
Job Summary
We are seeking an experienced and creative Marketing Manager to lead the overall marketing strategy for Sourberry Entertainment. This role will be responsible for strengthening brand positioning, driving customer acquisition, managing integrated marketing campaigns, and enhancing our digital presence across multiple hospitality and entertainment brands. The ideal candidate will have a strong background in luxury hospitality, lifestyle, retail, or premium consumer brands, with the ability to transform innovative ideas into impactful marketing initiatives that elevate the Sourberry brand.
Key Responsibilities
- Develop and execute integrated marketing strategies aligned with business objectives and brand vision.
- Build and strengthen Sourberry's brand positioning across hospitality, dining, nightlife, and entertainment verticals.
- Plan and manage digital marketing initiatives, including SEO, SEM, social media, paid advertising, influencer marketing, email marketing, and performance campaigns.
- Oversee website management, content strategy, user experience, SEO, and performance optimization.
- Lead social media strategy, content planning, community engagement, and brand storytelling across all digital platforms.
- Manage media relations, PR activities, reputation management, crisis communication, and influencer collaborations.
- Plan and execute marketing campaigns, restaurant launches, promotional events, seasonal activations, and brand experiences.
- Conduct market research, competitor analysis, and consumer insights to identify new growth opportunities.
- Monitor campaign performance, digital analytics, budgets, and ROI to continuously optimize marketing effectiveness.
- Collaborate with Operations, Sales, Finance, Creative, and Leadership teams to ensure seamless campaign execution and consistent brand messaging.
Key Performance Indicators (KPIs)
Success in this role will be measured by building a strong and recognizable brand presence, increasing customer engagement and footfall, driving successful marketing campaigns, improving digital reach and social media growth, maximizing campaign ROI, generating quality leads, strengthening brand partnerships, enhancing online reputation, and contributing to the overall growth of Sourberry's hospitality and entertainment business.
Who You'll Become
At Sourberry, you'll become more than a Marketing Manager—you'll be a brand builder, storyteller, and strategic leader. You'll shape the identity of one of India's emerging premium hospitality and entertainment brands, lead high-impact campaigns, collaborate with passionate creative professionals, and create experiences that people remember. Every campaign you launch and every idea you bring to life will contribute to building iconic hospitality destinations while accelerating your own growth as a marketing leader.
Click on Apply to know more.