SAS One
Website:
sasone.in
Job details:
Job Title: Marketing Manager
Experience Required: Minimum 5 Years
Location: Lucknow (On-Site)
Company: SAS One Private Limited
About the Company:
The SAS One Private Limited is a technology-driven organization delivering innovative solutions across IT, SaaS, Embedded Systems, IoT, and AI-based platforms. We focus on building scalable products and providing advanced technology services to global clients. We are looking for a dynamic and results-driven Marketing Manager who can strengthen our brand presence and drive strategic marketing initiatives.
Role Overview:
We are seeking an experienced Marketing Manager with a minimum of 5 years of professional experience in marketing, preferably in the technology or IT services industry. The ideal candidate will be responsible for planning, executing, and optimizing marketing strategies that increase brand awareness, generate quality leads, and support business growth. This role requires a combination of strategic thinking, creativity, and strong analytical skills.
Key Responsibilities:
Marketing Strategy & Planning:
• Develop and implement comprehensive marketing strategies aligned with the company’s business objectives.
• Plan and manage both digital and offline marketing campaigns to enhance brand visibility and market reach.
• Identify new market opportunities and customer segments to support company growth.
Digital Marketing & Campaign Management:
• Oversee digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and paid advertising.
• Monitor and optimize marketing campaigns to ensure high ROI and performance.
• Manage marketing automation tools and analytics platforms to track campaign effectiveness.
Brand Management:
• Strengthen and maintain the company’s brand identity across all platforms.
• Ensure consistency in branding, messaging, and visual identity in all marketing materials.
• Collaborate with design and content teams to develop engaging promotional content.
Content & Communication:
• Develop marketing content such as blogs, website content, case studies, newsletters, and social media posts.
• Manage company communication channels, including the company website, LinkedIn, and other digital platforms.
Lead Generation & Sales Support:
• Work closely with the sales and business development teams to generate high-quality leads through lead generation campaigns and digital marketing strategies.
• Create marketing campaigns and promotional strategies to support sales targets.
• Analyze customer behavior, market trends, and campaign performance metrics to refine strategies.
Market Research & Analysis:
• Conduct market research, competitor analysis, and customer insights analysis to identify industry trends.
• Track key marketing metrics, prepare performance reports, and optimize strategies using data-driven insights.
Team Collaboration:
• Coordinate with internal teams, including sales, design, product, and HR, to ensure effective marketing execution.
• Manage relationships with external vendors, marketing agencies, and strategic partners when required.
Required Skills and Qualifications:
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA in Marketing preferred).
• Minimum 5 years of experience in marketing, preferably in IT, technology, or SaaS industries.
• Strong understanding of digital marketing strategies, marketing campaign management, and brand development.
• Experience with SEO, Google Ads, social media marketing, email marketing, and marketing analytics tools.
• Excellent communication skills, presentation skills, and content development abilities.
• Strong analytical skills with the ability to interpret marketing data, performance metrics, and campaign results.
• Ability to manage multiple marketing projects, cross-functional collaboration, and deadline-driven campaigns in a fast-paced environment.
Preferred Skills:
• Experience with marketing automation tools and CRM platforms.
• Knowledge of B2B marketing strategies and product marketing.
• Experience in brand building, digital brand positioning, and marketing strategy development.
What We Offer:
• Opportunity to work in a fast-growing technology organization.
• A collaborative and innovative work environment.
• Exposure to global projects and international clients.
• Opportunities for professional growth and career development.
Click on Apply to know more.