Website:
primescore.in
Job details:
Company Description PrimeScore is India’s trusted credit repair and financial wellness platform, dedicated to helping individuals and businesses improve their credit health and achieve greater financial freedom. The company specializes in credit report analysis, error rectification, dispute resolution with banks and major credit bureaus, and credit score improvement and monitoring. PrimeScore also offers personal and business credit consultation, credit eligibility and loan assistance, and financial education programs to build long-term financial resilience. Based at the iSTART Nest Incubation Center in Jodhpur, PrimeScore works closely with clients to resolve inaccuracies, address loan rejections, and rebuild financial credibility as a reliable credit advisor.
Role Description The Marketing Manager role at PrimeScore is a full-time, on-site position located in Jodhpur. The Marketing Manager will develop and execute integrated marketing strategies to increase brand awareness, drive lead generation, and support customer acquisition across digital and offline channels. Daily responsibilities include planning campaigns, managing social media and performance marketing activities, coordinating with design and content teams, and analyzing campaign performance to optimize spend and messaging. The role involves collaborating with sales and operations to align marketing initiatives with business goals, overseeing marketing collateral and communications, and managing external agencies or vendors as needed. The Marketing Manager will also contribute to market research, competitor analysis, and the development of educational and promotional materials that reflect PrimeScore’s mission in credit repair and financial wellness.
Qualifications
- Strong skills in marketing strategy, campaign planning, and brand positioning, with experience managing multi-channel marketing initiatives.
- Proficiency in digital marketing, including social media management, performance marketing (SEO/SEM), and marketing analytics tools.
- Ability in content marketing and copywriting, with experience creating clear, customer-focused messaging for web, email, and social platforms.
- Competence in market research, customer segmentation, and data-driven decision-making to guide marketing priorities and measure outcomes.
- Experience in stakeholder management, cross-functional collaboration, and vendor or agency coordination.
- Excellent communication, presentation, and organizational skills, with attention to detail and the ability to manage multiple projects.
- Background in financial services, fintech, or credit-related products is an advantage, along with an understanding of Indian credit bureaus and lending practices.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications or certifications in digital marketing are a plus.
- Comfort working on-site in Jodhpur, with a proactive, problem-solving mindset and a commitment to ethical, customer-centric marketing practices.
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