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Marketing Manager

Location

Chennai, Tamil Nadu, India

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Pothys - India

Website: pothys.com
Job details:
  • Analyze customer loyalty and transactional data to identify trends, churn risks, and upsell opportunities
  • Segment customers based on behavior, engagement, and value
  • Track KPIs such as retention rate, churn rate, CLV, repeat purchase rate, and campaign ROI
  • Provide actionable insights to leadership based on data analysis
  • Design, build, and execute targeted campaigns using CRM tools (e.g., Salesforce)
  • Create automated customer journeys, email campaigns, and re-engagement workflows
  • Implement personalization strategies to improve engagement and conversions
  • Monitor campaign performance and optimize continuously
  • Build dashboards and reports for stakeholders
  • Provide monthly performance summaries and recommendations


Qualification:

  • Bachelor’s degree in Marketing, Business, Data Analytics, or related field
  • 5+ years of experience in CRM marketing, loyalty programs, or retention marketing



Please share your profiles to corporatehr@pothys.com

Click on Apply to know more.

Skills

campaign performance
CRM
data analytics
Salesforce