Marketing Manager
Pothys - India
- Location
- Chennai, Tamil Nadu, India
- Job type
- Full-time
Required skills
- campaign performance
- CRM
- data analytics
- Salesforce
About the role
Pothys - India
Website:
pothys.com
Job details:
- Analyze customer loyalty and transactional data to identify trends, churn risks, and upsell opportunities
- Segment customers based on behavior, engagement, and value
- Track KPIs such as retention rate, churn rate, CLV, repeat purchase rate, and campaign ROI
- Provide actionable insights to leadership based on data analysis
- Design, build, and execute targeted campaigns using CRM tools (e.g., Salesforce)
- Create automated customer journeys, email campaigns, and re-engagement workflows
- Implement personalization strategies to improve engagement and conversions
- Monitor campaign performance and optimize continuously
- Build dashboards and reports for stakeholders
- Provide monthly performance summaries and recommendations
Qualification:
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field
- 5+ years of experience in CRM marketing, loyalty programs, or retention marketing
Please share your profiles to corporatehr@pothys.com
Click on Apply to know more.
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