Marketing Manager

Pothys - India

Website: pothys.com
Job details:

• Analyze customer loyalty and transactional data to identify trends, churn risks, and upsell opportunities
• Segment customers based on behavior, engagement, and value
• Track KPIs such as retention rate, churn rate, CLV, repeat purchase rate, and campaign ROI
• Provide actionable insights to leadership based on data analysis
• Design, build, and execute targeted campaigns using CRM tools (e.g., Salesforce)
• Create automated customer journeys, email campaigns, and re-engagement workflows
• Implement personalization strategies to improve engagement and conversions
• Monitor campaign performance and optimize continuously
• Build dashboards and reports for stakeholders
• Provide monthly performance summaries and recommendations

Qualification:

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field
• 5+ years of experience in CRM marketing, loyalty programs, or retention marketing

Please share your profiles to corporatehr@pothys.com

Click on Apply to know more.