MĀS Foods
Website:
masfoods.in
Job details:
ABOUT US:
We are a long-established brand with a proven track record of strong, long-standing
customer base. We are looking to expand our product portfolio. While deeply rooted in
our legacy, our focus remains on innovation and growth.
THE ROLE:
We're looking for a Marketing Manager who can bring together marketing strategy and onground market execution. This is a market-facing role — you'll spend significant time with
retailers, distributors, sales teams, and consumers, and translate that field learning into
brand plans, activations, and campaigns that actually move the needle in South Indian
markets.
ROLES & RESPONSIBILITIES:
• Own marketing strategy, positioning, and campaign planning while staying
closely connected to trade and field realities.
• Build and execute trade visibility, POSM, sampling, and BTL activation plans
across GT, wholesale, SS, and distributor channels.
• Work hand-in-hand with sales teams to convert market insights into brand and
activation decisions.
• Travel regularly to priority markets — outlet visits, distributor meetings, retailer
conversations, and consumer touchpoints are core to this job, not occasional
add-ons.
• Guide content and digital/social communication in line with marketing strategy.
• Track campaign and activation performance, and continuously refine plans
based on field feedback
WHAT WE'RE LOOKING FOR:
• Experience in food, beverage, or adjacent FMCG categories (dairy, snacks,
spices, dessert mixes, masalas, packaged foods, drinks, etc.)
• Min 4 years’ experience in Trade/ Marketing function
• Solid exposure to offline/trade channels — GT, wholesale, SSM, distributors,
retailers, HoReCa, or caterers.
• A track record that blends brand/new product development/packaging/campaign
work with trade visibility, POSM, or activation execution.
• Genuine field comfort — real experience doing outlet visits and working
alongside sales and distributor teams, not just strategy from a desk.
• Comfort guiding digital/content efforts, even if not personally executing every
piece.
PREFERRED MARKET EXPOSURE:
Prior experience in South Indian FMCG markets — especially Tamil Nadu, Andhra
Pradesh, Telangana, or Karnataka — with direct exposure to GT, SS, distributors, retail
activations, or consumer/shopper work is strongly preferred.
LANGUAGE PREFERENCE:
Fluency in Tamil or Telugu will be a strong advantage.
FIELD EXPECTATION:
This is a market-facing brand role, not a just a desk-bound one. The right candidate must
be comfortable travelling frequently to priority markets, spending real time with retailers,
distributors, and sales teams, and turning that field learning into brand and activation
plans.
GOOD TO HAVE:
• Experience running cross-functional teams (marketing–sales coordination).
• Exposure to data-driven trade/asset management or return-reduction
initiatives.
• Prior involvement in NPD or category-drive campaigns
Click on Apply to know more.