Kovalent Coatings
Website:
kovalentcoatings.com
Job details:
About Kovalent Coatings
Kovalent Coatings is an Australian-owned manufacturer of advanced ceramic coating systems for the automotive, marine and protective surface industries. Built on a foundation of innovation, professional installer partnerships, and premium product performance, Kovalent is rapidly expanding its global distribution and accredited installer network. We are now entering the next phase of growth — evolving from a fast-growing coating brand into a globally respected authority within the professional detailing industry. To support this transition, we are seeking an experienced and highly strategic Global Brand Director to lead our brand, marketing and community ecosystem internationally
Position Overview
This is not a traditional marketing role.
We are looking for a commercially minded brand leader who understands:
- Automotive enthusiast culture,
- Professional detailing,
- Premium brand positioning,
- And how to build long-term industry trust.
You will oversee and elevate our existing marketing team while shaping the future global perception of the Kovalent brand.
The ideal candidate combines:
- strategic thinking,
- operational leadership,
- creative direction,
- community-building ability,
- and deep understanding of premium automotive markets.
Key Responsibilities
Brand Strategy & Positioning
- Define and evolve Kovalent’s global brand positioning
- Ensure consistency across all markets, distributors and installer networks
- Build a premium, credible and globally respected brand identity
- Transition the brand from marketing-led growth toward authority-led positioning
Team Leadership
Lead and mentor the internal marketing team including:
- Marketing Manager
- Social Media Team
- Graphic Designer
- SEO Specialist
- Establish clear creative, messaging and campaign standards
- Improve operational structure and accountability across marketing functions
Installer & Community Development
- Develop elite installer and ambassador programs
- Create community initiatives that strengthen installer loyalty and advocacy
- Build educational platforms, events and industry engagement programs
- Strengthen relationships with high-level detailers, trainers and distributors globally
Content & Media Direction
- Oversee all brand communications and storytelling
- Guide premium content production across video, social, web and training media
- Ensure all creative output reflects a world-class premium automotive brand
Technical Credibility & Industry Authority
Help establish Kovalent as a trusted authority within the detailing industry
Collaborate on:
- independent testing programs,
- long-term case studies,
- technical documentation,
- educational content,
- installer training systems
Global Expansion Support
- Support international distributor growth and regional brand strategy
- Ensure brand consistency across multiple global markets
- Assist in developing scalable systems for international growth
Ideal Candidate Profile
Required Experience
5+ years experience in:
- automotive aftermarket,
- detailing,
- premium automotive brands,
- luxury enthusiast markets,
- or adjacent industries
- Proven experience building premium brands or communities
- Experience leading creative and marketing teams
- Strong understanding of automotive enthusiast culture
Strongly Preferred
Previous experience within:
- professional detailing,
- ceramic coatings,
- PPF,
- luxury automotive,
- performance automotive,
- or premium aftermarket sectors
- Existing industry relationships and network
- Experience working with international distributors or dealer networks
What We Are Looking For
We are not looking for:
- a generic corporate marketer,
- a social media influencer,
- or a purely performance-marketing-focused candidate.
We are looking for someone who understands:
- trust,
- reputation,
- community,
- premium positioning,
- and long-term brand equity.
The right person will help shape the future identity of Kovalent globally.
Key Traits
- Strategic thinker with strong execution ability
- High level of creative and brand taste
- Strong leadership and communication skills
- Deep understanding of premium consumer psychology
- Commercially aware and growth-oriented
- Calm, confident and detail-oriented
- Passion for automotive culture and premium brands
Why Join Kovalent
- Opportunity to shape a rapidly growing global brand
- Work directly with company leadership
- Significant influence on long-term brand direction
- Access to a fast-moving and ambitious business
- Opportunity to build one of the industry’s leading premium coating brands
Click on Apply to know more.