iLearn IAS Academy
Website:
ilearnias.com
Job details:
Company Description iLearn IAS is an education-focused organization dedicated to supporting learners preparing for competitive civil service examinations. Based in Kerala, India, the institute aims to provide high-quality guidance, structured learning programs, and reliable study resources. The team works closely with aspirants to help them build strong foundational knowledge and exam-ready skills. iLearn IAS values innovation, integrity, and learner success, and encourages collaborative work to continually improve its educational offerings.
Role Description The Marketing Manager role at iLearn IAS is a full-time, on-site position based in Kerala, India. The Marketing Manager oversees day-to-day marketing activities, including planning and executing campaigns to promote courses, programs, and events. This role involves managing digital and offline marketing initiatives, coordinating with academic and operations teams, and analyzing performance data to optimize outreach efforts. The Marketing Manager will develop brand messaging, oversee content and promotional materials, and build relationships with partners, media, and community stakeholders. The person in this role is expected to track market trends in education, manage budgets for marketing activities, and ensure consistent branding across all channels.
Qualifications
- Strong skills in marketing strategy, campaign planning, and brand positioning, with the ability to align initiatives to organizational goals.
- Experience with digital marketing tools and channels, including social media management, email marketing, and basic analytics platforms.
- Ability to create and oversee marketing content, such as promotional copy, visuals (in coordination with designers), and event collateral.
- Proficiency in market research, competitor analysis, and interpreting marketing data to support decision-making and reporting.
- Excellent communication, collaboration, and stakeholder management skills, with the ability to work closely with academic and administrative teams.
- Strong organizational and project management skills, including the ability to handle multiple campaigns and meet deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant postgraduate qualifications are an advantage.
- Prior experience in education, training, or coaching industries is preferred but not mandatory.
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