HR Marga
Website:
hrmarga.com
Job details:
Our Client - Online Reading Tutor (ORT) is a dynamic education technology startup focused on helping struggling readers overcome dyslexia and foundational reading challenges. ORT has developed a proven, research-backed solution that combines a patented reading screener app with specialized dyslexia intervention software. This integrated approach enables early identification of reading difficulties and delivers structured, personalized learning support to students.
To scale its social impact, Online Reading Tutor works is seeking a marketing manager to raise awareness about our solution.
Eligibility:
- 5-10 years of experience in Marketing
Responsibilities
Social Media Strategy & Execution
● Own and manage social media channels (Instagram, Facebook, LinkedIn, YouTube, and
others as relevant)
● Develop and execute a monthly content calendar aligned with growth goals
● Create and publish content including:
- Parent-focused educational posts
- ○ Student success stories and testimonials
- ○ Short-form videos, reels, and carousels
● Monitor engagement and optimize content performance
Content Marketing & Brand Storytelling
● Collaborate with tutors and leadership to translate educational outcomes into compelling
stories
● Create content that builds trust with parents, including:
○ Reading tips
○ Learning milestones
○ FAQs about online tutoring
● Ensure consistent brand voice across all platforms
Lead Generation & Performance Marketing
● Plan and execute paid campaigns (Meta, Google, or other platforms) to drive:
○ Trial sign-ups
○ Consultation bookings
● Optimize campaigns based on cost-per-lead and conversion performance
● Support landing page messaging and calls-to-action in collaboration with the website team.
Partnerships & Community Growth
● Identify and collaborate with:
○ Parenting communities
○ Education influencers
○ Schools or homeschool networks (where relevant)
● Support co-branded campaigns, webinars, or live sessions for lead generation
Analytics, Reporting & Optimization
● Track and report on:
○ Follower growth
○ Engagement rates
○ Lead volume and quality
○ Campaign ROI
● Use insights to continuously refine content and campaign strategy
Professional Skills
3–8 years of experience in social media or digital marketing
● Proven experience running performance marketing campaigns
● Strong understanding of content strategy and storytelling
● Experience in education, edtech, parenting, or tutoring is a strong plus
● Comfortable working independently in a remote environment
● Strong written and visual communication skills
● Video editing or short-form video experience
● Basic design skills (Canva, Figma, or similar tools)y
HR Marga is a boutique HR Consulting company. Our clients are highly successful, social conscious and culturally motivating companies- you cannot imagine the energy as well as a sense of achievement you will feel being a part of their team
Click on Apply to know more.