Website:
firgenindustries.com
Job details:
As a marketing manager to drives product demand by analyzing consumer trends, managing ad campaigns, and optimizing pricing. Oversee the entire product life cycle from formulation research to brand positioning ensuring product stand out in a highly saturated, fast-moving consumer goods (FMCG) market.
Core responsibilities for the role include:
Product Development & Positioning: Collaborating with R&D to launch new variants. They define the Unique Selling Proposition (USP), packaging, and brand voice.
Market Research & Analytics: Gathering data on consumer preferences, competitor pricing, and emerging wellness trends to build relevant long-term strategies.
Pricing & Channel Management: Formulating competitive pricing models and managing distribution across retail, wholesale, and e-commerce platforms to ensure product availability.
Promotional Campaigns: Directing digital and traditional advertising (TV, print, social media) to raise brand awareness and drive sales.
Budgeting & ROI: Managing the marketing budget, evaluating campaign performance, and adjusting strategies to maximize revenue.
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