Duratuf Products Pvt Ltd
Website:
duratufproducts.com
Job details:
Marketing Manager — Build the Brand. Build the Engine. Protect More Lives.
Earning a living should never cost a life.
That's why Duratuf exists — and the one thing that limits how fast we grow is how fast we hire the right people.That's your seat.
About Duratuf
We're an industrial safety company in Kolkata, with our own office and warehouse in the UAE.
Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.
We're on our way to 10,000 protected workplaces by 2035.
The Role
Build Duratuf's marketing from the ground up, and lead the change in how we are known — from a rubber products company to a global industrial safety company.
Bring in good leads, build a trusted safety brand, and turn both into profit.
What you'll own, end to end:
- Reposition the brand: Lead our repositioning from “rubber products expert” to “global industrial safety solutions company” — the look, the words, the sales material, and a rebuilt web presence across our sites.
- Build the demand engine: Drive online demand through SEO, performance marketing and B2B portals, alongside outbound — with clean lead tracking in the CRM, so every rupee of marketing-driven profit is visible.
- Unlock our existing database: Wake up a large customer and prospect database we barely use today, and carry our new-product launches into the market.
- Own go-to-market: Run GTM for an ambitious multi-product launch calendar this year, and build the material that helps sales win.
- Build the new digital platform: Shape the brand and launch marketing for a new digital platform we're building.
- Build the team: Build and lead a small, sharp team (in-house + agency), and grow into a General Manager role as you deliver.
What We're Looking For
- 5+ years of hands-on B2B marketing experience in an industrial, manufacturing or technical business — not consumer, not brand-only.
- A track record of building lead generation with real numbers you own, and setting up lead tracking in a CRM.
- Experience repositioning or building a brand, with a clear before-and-after.
- Based in Kolkata or ready to relocate. This is an office-first role.
Why Join Duratuf?
- Work that matters A mission you can point to without a slide.
- Global exposure without leaving Kolkata 65+ markets, with our own UAE entity.
- AI-first, genuinely A paid Claude account from Day 1. AI on every req.
- Discipline, not chaos We run on Scaling Up: quarterly priorities, weekly rhythms.
- You build it The engine you create becomes the backbone of a much bigger team.
We Hire on Values, Not Just Skill
Disciplined Execution · Us Before I · Result Oriented · Inclusive Collaboration · Always Innovating Numbers that Matter
How We Hire
Simple, fair, and fast:
First call → Detailed interview with the CEO → Values conversation → Reference checks
Every candidate hears back at every stage.
Apply — let's talk.
Click on Apply to know more.