Customer Capital
Website:
customer-capital.com
Job details:
Company Profile:
Customer Capital operates in the exciting and fast-growing domain of loyalty and customer engagement. We are an end-to-end loyalty marketing company that runs its own loyalty programs in partnership with large companies (such as banks, conglomerates, etc.). We are a funded company started by veterans in the Indian Loyalty Industry. We own a SaaS cloud-based loyalty and travel platform that we use for enabling and powering a loyalty led travel booking platform for various companies.
Marketing Manager - JD
• Location: Mumbai
• Position: Full-time
• Direct Reporting: Program Lead
• Dotted Reporting: Marketing Head
• DOJ: June’26
Job Summary:
The Marketing Manager – Loyalty Program will be responsible for formulating and executing the overall marketing and engagement strategy for the MHRIL Loyalty Program. The role involves designing campaigns, driving personalization, and collaborating with the central marketing team to align loyalty communication with broader brand initiatives. The role holder will be accountable for increasing member participation, engagement, and perceived program value through data-driven and insight-led marketing
KRAs: -
Campaign Management
•Develop and implement the annual marketing and engagement plan for the loyalty program.
• Design, execute, and monitor member lifecycle campaigns across digital, CRM, and offline channels.
• Collaborate with central marketing to ensure cohesive communication across all touchpoints. - Member Engagement & Personalization
• Leverage data analytics to drive targeted, personalized engagement strategies. • Define and implement communication journeys to enhance activation, frequency, and retention.
• Drive tier-based and occasion-based campaigns to reinforce member recognition and value. - Performance & Optimization
• Track campaign KPIs such as engagement, conversion, and ROI to drive continuous improvement.
• Work closely with analytics and tech teams to refine targeting and measurement frameworks. KPIs • Campaign performance (open/click rates, conversion).
• Member engagement and repeat participation metrics (earn/redemption rates).
• Incremental revenue/transactions driven via loyalty marketing.
• Program awareness and perception metrics.
Qualifications:
• MBA/PGDM in Marketing or equivalent.
• 8-10 years of experience in marketing, with at least 3 years in loyalty, CRM or customer engagement.
• Proven ability to translate data insights into actionable marketing strategies
• 1-2 years of travel & hospitality experience preferred Skills and Competencies:
• Strong understanding of CRM, segmentation and campaign management tools.
• Excellent communication, coordination, and storytelling skills.
• Analytical and results-oriented mindset with a focus on ROI and engagement outcomes.
• Deep understanding and execution competence on social media platforms
Interested candidate can apply here - Job Opportunity of Marketing Manager – Fill out form
Click on Apply to know more.